http://www.a1articles.com en-us editorial@a1articles.com Generating Ecommerce Revenue One bright spot on the economic horizons around the world seems to be continued consumer spending and ecommerce is clearly a part of this, with sales estimated to be in excess of $12.3 Billion in the next three months acc... http://www.a1articles.com/article_460_3.html 29th December 2004 LookSmart is not Small Business Friendly There is a firestorm of negative press regarding LookSmart's recent marketing stumbles via numerous discussion groups, including two of the oldest and most influential, I-Search and I-Advertising Digests. Most o... http://www.a1articles.com/article_384_6.html 27th December 2004 Growing Your Company In Today's Chaotic Market! I think we've all heard enough bad news to last us few months to last us several lifetimes! Our mantra for clients is "get over it" - cut your losses when where you can and focus on the basic building b... http://www.a1articles.com/article_294_3.html 22nd December 2004 Don't Become Another .com Road Kill Remember those Super Bowl and World Cup commercials where you saw talking hand puppets, scantily dressed women, cowboys herding cats and crude lettering on cardboard? Can you actually name one .com company that pai... http://www.a1articles.com/article_293_3.html 22nd December 2004 All Along the Digital Watchtower Its no secret interactive (web-based) marketing has arrived. The IDC research group just released a study in late June of this year indicating 99.9% of a survey of executives and entrepreneurs said they currently cond... http://www.a1articles.com/article_292_3.html 22nd December 2004 Absolute Top Five Search Engine Marketing Myths Uncovered! It's no secret that Search Engine marketing can drive significant amounts of very qualified traffic to a web site – as 85% of Internet users utilize search engines to find/research for goods ... http://www.a1articles.com/article_291_6.html 22nd December 2004 Redefining Distance to Market your Company The recent terrorist attacks here in the US have caused many companies and individuals to rethink how they want to market to and work with others. As a result, web-enabled presentations and or collaborations... http://www.a1articles.com/article_290_3.html 22nd December 2004 Marketing to Today's "Distracted" Consumer The average person today is exposed to a never-ending deluge of 1,700 marketing messages during a single 24-hour period. Look around you, we marketers have pasted, integrated injected and/or overlaid adverti... http://www.a1articles.com/article_289_3.html 22nd December 2004 Online Advertising sinks into the Abyss! Back in the ancient days of 1994 when Mark Andreesen and his band of hardy programmers were inventing a ground-breaking product/application/way of life called a browser, a dedicated group of entrepreneurs star... http://www.a1articles.com/article_288_3.html 22nd December 2004 LookSmart Not Small Business Friendly There is a firestorm of negative press regarding LookSmart's recent marketing stumbles via numerous discussion groups, including two of the oldest and most influential, I-Search and I-Advertising Digests. Most of... http://www.a1articles.com/article_286_6.html 22nd December 2004 Forget Conventional Marketing Embrace the Web! Tactical marketing processes are once again undergoing fundamental shifts from traditional to web-based processes. Many traditional marketing firms/agencies are still touting the tried and true to their ... http://www.a1articles.com/article_284_6.html 22nd December 2004 Fundamental Strategic Marketing Mistakes to Avoid This is a pretty tough global economy and it is critical for a company to leverage every bit of their marketing resources. So, if this is the case, why are so many companies shooting themselves in the... http://www.a1articles.com/article_283_3.html 22nd December 2004 Emerging Methods for Effective Search Engine Ranking Search Engine traffic has always been and continues to be one of the best ways to drive qualified traffic to a web site - it presents information about goods and services when the interest level is... http://www.a1articles.com/article_282_6.html 22nd December 2004 Ten Basic Steps for Building a Web Site that Works Assemble a Web site development plan that is integrated with your overall marketing processes. The content should be consistent with offline materials; the graphics/images don't have to be identical w... http://www.a1articles.com/article_271_4.html 20th December 2004 Emerging Sources for low cost Web Site Traffic Qualified traffic is the lifeblood of any web site today, especially for ecommerce sites that are selling goods or services online. But, many media buyers and or owners of web sites are paying too much fo... http://www.a1articles.com/article_155_3.html 14th December 2004 New Realities for E-Mail Marketing Spam e-mail is no longer the mild irritant it once was – it's clogging corporate networks and ISP mail servers and has become a real productivity drain, forcing corporate and consumer e-mail users to spend 20-30 minu... http://www.a1articles.com/article_154_3.html 14th December 2004 Speed Kills on the Web! I only have to point to the 645 plus failed .com companies (according to Web Mergers) as the poster children of the "speed at any cost" business mantra that clearly doesn't work. And, these were companies who burnt through sign... http://www.a1articles.com/article_152_3.html 14th December 2004 Marketing Maxims for Today's Challenging Times These are turbulent times for all businesses - necessitating streamlined marketing processes that are finely honed to mesh with today's sputtering global economy. 1) Don't stop advertising because t... http://www.a1articles.com/article_151_3.html 14th December 2004 Google's Groundbreaking AdWords Select™ Program One of the absolute best online marketing processes available to any business today is Google's AdWords Select™ advertising program. It produces immediate results within minutes after being setup, drives... http://www.a1articles.com/article_150_7.html 14th December 2004 Driving qualified traffic using Directories Some education is essential to enlighten you about this form of interactive marketing. Directories aren't Search Engines; they are web sites or information portals which use analysts on staff to review submi... http://www.a1articles.com/article_146_5.html 13th December 2004 Marketing Trends from the Digital Frontlines The web and ways to market on the web continue to evolve at warp speed – we see some positive and negative changes occurring - our observations du jour: 1) Publishers are finally starting to charge for b... http://www.a1articles.com/article_145_3.html 13th December 2004 Surviving the Digital Economy Meltdown! "Dying isn't hard for men like us, when every everything around you has been butchered or slaughtered….living is what's hard." Clint Eastwood to Chief Ten Bears in "The Outlaw Josey Wales" The bloom is off ... http://www.a1articles.com/article_144_3.html 13th December 2004 Developing a Winning Ecommerce Strategy One bright spot on the economic horizons around the world seems to be continued consumer spending and ecommerce is clearly a part of this, with sales estimated to be in excess of $9.9 Billion in the next three m... http://www.a1articles.com/article_142_3.html 13th December 2004 Has your Design Firm Run Amuck with your Web Site? What's happening to good web site design? Somehow we creative types at interactive and traditional ad agencies have run amuck – we're building web sites that may dazzle the senses, but don't really c... http://www.a1articles.com/article_141_3.html 13th December 2004 Branding on the Web is like Mining for Fools Gold I am sick and tired of marketing geeks touting the beauty of branding, brand building and just spouting branding in any context, especially when the term is used with "internet" or "web" or "digital!" ... http://www.a1articles.com/article_140_3.html 13th December 2004 Winning the Search Engine Wars! Creating and building effective Search Engine marketing campaigns is like trying to nail jello to the wall! The challenge can be daunting to many, requiring very specialized knowledge of process that must be blended with... http://www.a1articles.com/article_139_3.html 13th December 2004 Finally – New Spam Prevention Product that Works! Businesses and consumers are drowning in a never-ending deluge of Spam (junk mail) – according to reports just released by Quris, Inc. Spam has increased 450% from June of 2001 to now. Furthermore, 70%... http://www.a1articles.com/article_136_3.html 13th December 2004 Achieving Tangible Results via Search Engine Marketing Creating and building effective Search Engine marketing campaigns is like trying to nail jello to the wall for many companies! As it typically involves deploying very specialized processes and m... http://www.a1articles.com/article_135_3.html 13th December 2004 Fast Forwarding your Business with Instant Messaging Instant Messaging is rapidly becoming accepted in the business community as a viable communications tool and process - it's faster than e-mail, free on the client side, even a novice user can easily... http://www.a1articles.com/article_134_3.html 13th December 2004 Maximizing ROI via Web Site Traffic Analysis We are clearly well past the innocent "golden age" of the Internet – Darwinian economics have become the order of the day today. Any company worth their salt must maintain a web site as an information resou... http://www.a1articles.com/article_133_3.html 13th December 2004 Creating Effective Opt-in E-Mail Campaigns Its been said before, but important to re-emphasize, e-mail is the "killer application" of the information age. According to the latest Forrester Research numbers, the permission based e-mail industry is proj... http://www.a1articles.com/article_132_3.html 13th December 2004 The Shifting Marketing Landscape! Many of us in the marketing services and/or agency business are starting to see some real tangible marketing patterns emerging that businesses need to be aware of if they want to leverage their marketing dollars in ... http://www.a1articles.com/article_131_3.html 13th December 2004 E-Mail Newsletter Marketing Essentials If Gutenberg were alive today he would be in publishing heaven! Forget the printing press, the web has fast-forwarded self-publishing in ways that are evolving so rapidly it's becoming difficult to integrate tech... http://www.a1articles.com/article_130_3.html 13th December 2004 Raising Capital in Today's "New Economy" We've helped a number of clients develop business plans and raise capital from "angel" investors, corporate entities and venture capitalists during the last 6-8 years. It's always a daunting process that can be... http://www.a1articles.com/article_129_3.html 13th December 2004 Emerging Methods and Standards for Effective Search Engine Ranking Search Engine traffic has always been and continues to be one of the best ways to drive qualified traffic to a web site – it presents information about goods and services when the inte... http://www.a1articles.com/article_53_6.html 02nd December 2004