Gary Katz's Articles http://www.a1articles.com en-us editorial@articlealley.com MARKETING OPERATIONS ELEVATES COMMUNICATIONS & PR PROS Is your marketing department taking advantage of MOM and MRM? Do you have BAM and DAM systems in place? Do you know how to measure NPV? Do you even know what I'm talking about? If so, you may not be a "Quant" (a marketing scientist or specialist in ma... http://www.a1articles.com/marketing-operations-elevates-communications--pr-pros-3689.html 02nd August 2005