Author RSSTwo Great Ways You Can Use Signs to Promote Your Mortgage Business
Today, the designing and printing of advertising signs has never been easier and the cost has never been cheaper. In my community, code enforcement keeps both the mortgage and the mattress sale signs off of the street corners and fines the perpetrators. T...
Are Your Emails Costing You Some Mortgage Business
Are Your Emails Costing You Some Mortgage Business
There is no doubt that email is one of the greatest things that the computer revolution has done for personal productivity. I'm not going to list all the reasons email is good. If you're active in the...
How to Get FSBOs to Call You
How to Get FSBOs to Call You
Are you actively pursuing the FSBOs in your marketing area? You should be...because you'll generate a never ending supply of inexpensive purchase mortgage leads if done correctly.
Here's a really great tool to ad...
100 Million And Counting...Is Your Mortgage Website Among Them?
100 Million And Counting...Is Your Mortgage Website Among Them?
You may have missed the news like me...but, the web just passed a mammoth milestone. "There are now 100 million Web sites with domain names and content on them," according to Rich Miller o...
Are Your Mortgage Prospects "Googling" You?
Are Your Mortgage Prospects "Googling" You?
It's time to "Google" yourself. Go to google.com right now and type in your name. Click "Enter" on your keyboard or "Google Search" on your screen. The result that is displayed is your online identity or pro...
The Internet and Your Mortgage Business
The Internet and Your Mortgage Business
The numbers are absolutely staggering. Every single day millions of pages are added to the internet and new users are hopping online for the first time in unthinkable numbers. We're still along way from living in...
5 Highly Effective Ways to Use Your Mortgage Business Card...Part II
5 Highly Effective Ways to Use Your Mortgage Business Card...Part II
In Part I we talked about adding value to your card and using the back of the card to promote your mortgage marketing message. I'm sure these remaining business card tips will help yo...
5 Highly Effective Ways to Use Your Mortgage Business Card...Part I
5 Highly Effective Ways to Use Your Mortgage Business Card...Part I
We all carry them...at least we should. And, we all try to have them available for the right occasion...at least we try. We collect them so they can be used for future reference...whic...
Improve Your Mortgage Business Using Two Little Words
Improve Your Mortgage Business Using Two Little Words
As you know, everyone loves to be appreciated, recognized, and acknowledged for the good deeds they do. The world has changed a lot and being considerate and having manners are becoming a thing of t...
Put Your Mortgage Business Advertising on a Bag
Put Your Mortgage Business Advertising on a Bag
Have you had a prescription filled recently for either you or a family member? Take a close look at the bag that it comes in? Depending on your situation...there may be a huge opportunity here to promote ...
Here's a Disturbing Prediction For Both You And Your Mortgage Business
Here's a Disturbing Prediction For Both You And Your Mortgage Business
One year from now, many of you will be in exactly the same position as you are now. You'll have the same or similar job...you'll have the same friends...and, you'll have the same in...
Your Mortgage Marketing Program and The Rule of Seven
Your Mortgage Marketing Program and The Rule of Seven
There is a rule of nature commonly known as the "Rule of Seven." This appears in grouping situations, where control is optimized around the number seven. It appears in a wide number of situations, ...
Your Community and Your Mortgage Business
Your Community and Your Mortgage Business
One of the most overlooked marketing opportunities available to mortgage professionals is the involvement in their very own community. There are countless choices and causes that you can use as an avenue in you...
8 Reasons Why You'll Want to Keep Your FSBO Marketing Program a Secret
8 Reasons Why You'll Want to Keep Your FSBO Marketing Program a Secret
If you're anything like me, you probably love to brag and tell people including your co-workers, how well you're doing. It's only human nature. But if you're currently marketing to ...
Turn Your Business Card Into Something of Value
Turn Your Business Card Into Something of Value
Have you ever wondered what people actually do with your business card? Wouldn't it be great if you could follow your cards and see where they ended up?
Suffice it to say, it may not be where you inten...