Author RSSIt's All In The List...Your Mortgage List
It's All In The List...Your Mortgage List
You've heard it many times..."It's all in the list"...a common bit of wisdom touted by direct marketing experts, internet gurus, catalog companies, and everyone else.
And, it's true...you gotta have a list....
Let's Go Fishing...Fishing For Mortgage Prospects That Is
Let's Go Fishing...Fishing For Mortgage Prospects That Is
OK...here's our question:
"Would you pay for "dinner for two" at your local eatery in exchange for a number of new contacts that can be added to your mortgage database?" I hope so, because ...
Why I Love Using Door Hangers In My Mortgage Business
Why I Love Using Door Hangers In My Mortgage Business
Everyday we go through 100's of doors without even thinking about it. How would you like to be able to make people stop and take notice of your mortgage marketing message?
The answer is "Door Ha...
How To Get Real Estate Professionals Involved In Your FSBO Marketing Program
How To Get Real Estate Professionals Involved In Your FSBO Marketing Program
Here's a question that is often asked:
How and when do I get Realtors/Agents involved in my For Sale by Owner (FSBO) marketing program without them thinking I'm denying or ...
Eight Cardinal Sins That Mortgage People Often Commit
Eight Cardinal Sins That Mortgage People Often Commit
If you could identify mistakes that are killing your bridge game, or your golf game, or your exercise routine, or your budget plan, or whatever, would you take heed of that information and correct ...
How Your Attitude Affects Your Mortgage Customers
How Your Attitude Affects Your Mortgage Customers
The results are in...and quite honestly, they have never really changed. Over the years, study after study has shown that the number one complaint of our customers is a lack of communication, inefficien...
Mortgage Lessons from Joe Girard
Mortgage Lessons from Joe Girard
Joe Girard was a car salesman. During his selling career he sold 13,001 cars, all of them at retail. And, all of them one car at a time...no fleet sales, no multiple sales, and no wholesale sales. He personally sold mor...
Adopting Mortgage Orphans
Adopting Mortgage Orphans
Here's a great prospecting tip you can add to your list...
Many years ago, when I was actively working in a real estate office, I overheard the term "Orphan File."
Just so you know...and, as I found out, they were not t...
Things My First Mortgage Mentor, Trainer, Broker Should Have Told Me...Part II
Things My First Mortgage Mentor, Trainer, Broker Should Have Told Me...Part II
In Part I, we covered the fact that you're in business for yourself and, never stop learning, just to name a few. Here's Part II of the article:
7. Find a mentor.
The...
Things My First Mortgage Mentor, Trainer, Broker Should Have Told Me...Part I
Things My First Mortgage Mentor, Trainer, Broker Should Have Told Me...Part I
If you could start your mortgage career over...knowing what you know today...would you do anything different this time around?
Interesting question isn't it? Obviously, ...
Your FSBO Marketing Program and "The National Do Not Call Registry"
Your FSBO Marketing Program and "The National Do Not Call Registry"
Many of you have asked about operating your mortgage business without violating the new National Do Not Call regulations. Specifically, can using a For Sale by Owner (FSBO) Marketing ...
Do You Have a Mortgage Attitude?
Do You Have a Mortgage Attitude?
I really hope your answer is a resounding YES!
Here's why:
Of all of the steps involved in a successful real estate transaction, the mortgage process is the most detailed, most intense, most involved and, most im...
Did You Send Your Thanksgiving Cards?
Did You Send Your Thanksgiving Cards?
If you didn't, plan on do just that this coming Thanksgiving. You're probably asking...as a Mortgage Professional, why in the world would I send Thanksgiving Day cards?
The answer is...because you want to be dif...
Follow the Advertising Dollars and Improve Your Mortgage Business
Follow the Advertising Dollars and Improve Your Mortgage Business
If you could take advantage of the marketing insight of Coca-Cola and Pepsi, would you follow their example? You can...and all you need to do is follow in their foot steps.
Every day ...
Mortgage Lessons Learned from Man's Best Friend
Mortgage Lessons Learned from Man's Best Friend
They say that a dog is man's best friend. Why? Because dogs have this uncanny ability to love and support their masters at all times, even under the worst of circumstances. It doesn't really matter if it'...