Face it, sometimes you're just not that good. There always comes a time when you need to bring in a professional. A lot of companies try to avoid this at all costs it seems like. Even if I haven’t worked for a company, just looking at their brochures...

Many beginning small business owners make the mistake of believing that they must sell their product for a lower price than their competitors. When you think about it, that is a completely logical thought. Your competitors are established, while you are b...

Let's face it, despite the proliferation of online marketing, hand-held ads still provide a different kind of experience compared to online banners. People are already constantly bombared with email marketing and tasks that require the daily use of the In...

The days when all business cards were printed on 3 ½” inch by 2” inch pieces of paper are long gone. These days, you can get your business cards printed on many different types of materials, and in many different types of styles. We will talk about...

Every business can benefit from positive word of mouth, and almost all businesses try to cultivate it as much as possible. In fact, some businesses survive, and even thrive, entirely on word of mouth alone! For example, many successful hair salons do litt...

We all know that positive word of mouth is something that all companies strive for. Most companies spend great deals of money and time to try and cultivate positive word of mouth from their customers. The reason is that word of mouth is a tremendously pow...

If you are a football fan, you have probably heard about the ridiculous hours that football coaches spend scouting their opponents. You have heard tales of coaches staying at the office all night, only catching a few hours of sleep on their office couch, ...

Owning a business is not necessarily the same as handling every conceivable task associated with it. I’m sure there are some people out there who can manage, handle inventory, take care of all of the accounting, and flesh out wonderful designs. I’m al...

Any business that sells a wide array of products should put serious consideration to catalog printing or booklet printing...

Yes, a successful business is one that sells more than its competitors. The bottom line is always important. But, when it really comes down to it, the businesses that succeed (and ultimately sell more) are the ones that can separate themselves from others...

I went to a new dentist about three months ago. As soon as I made the appointment with them I received in the mail a greeting card welcoming me along with a picture of the entire staff and a brief paragraph describing the practice. I walked through the do...

You place an ad on television. How long after a person sees the ad before they actually decide to come in and buy anything? You send an advertisement through the mail. How many days, weeks, months may go by before they end up walking into your store? Ar...

When I was growing up, my mother loved to show off the greeting cards that we received at Christmas time. She would tape them up on the border of the doorway between our kitchen and living room. By mid-December, the doorway would be completely surrounded ...

Small businesses often find themselves competing with much larger foes. They are usually at a distinct disadvantage when it comes to the ability to advertise their services or products against those of their more powerful competitors. In this environm...

As a small business owner, you are undoubtedly aware of the importance of advertising. Unfortunately, you are probably also keenly familiar with the costs, which can often be prohibitive. A key to your survival in today’s fiercely competitive market is ...