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Geoff Caplan
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Geoff Caplan
Member since 05th April 2007

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Plastic cards. They are not new. But what is interesting is that companies are increasingly seeking new and innovative ways to utilize plastic loyalty cards for a long lasting branding impression, in addition to specific messaging. Retailers use this c...
Plastic fundraising cards are proving to be very effective with many different types of businesses and organizations. These wallet-sized wonders are being created as a tool to raise money for charitable organizations, in addition to the flexibility of pro...
Hotel Key Access Cards are an excellent branding and marketing tool for the hospitality industry. Their custom appearance and exceptional durability makes them an excellent choice for the quality conscience hotel. In addition, the reverse side is availabl...
A fast growing segment of the card industry is membership and loyalty cards. These cards offer membership to your customers with added incentives. They also provide the card holder with special discounts, rewards and privileges that keeps them returning a...
As the plastic card industry evolves and changes, new computer technology accompanies it. Embedded technology is at the heart of the plastic card revolution, providing companies with new, exciting and innovative ways to brand and communicate who they are....
Business cards have been used both as a common form of advertising and as a means of exchanging contact information between business people and the public. More recently, with the introduction and increased popularity of plastic business cards, businesses...