The search engines try to be good at keeping their methods of ranking websites top-secret. You never quite know exactly why such-and-so company wound up in the #1 slot and your company is way down on page 3. You wonder if it's because the search engines l...

Have you ever seen a logo that looked like a jumbled mess of drawings? Where there are so many elements competing for your attention that you don't know where to look or what it all means? Or where there are so many layered elements that they're all confu...

Picking colors for your logo can be difficult. Just how do you go about choosing appropriate colors? Everyone has favorite colors, and many people also have colors they hate. But, whether or not you personally like a color actually has little to do with i...

You've just launched your website, marking the end of a huge effort and the beginning of a whole new way of doing business. Now, all you have to do is sit back and wait for visitors to flood in, right? But, wait, people have to know your site there in ...

Many entrepreneurs think that the font for their business name is like a trophy wife�just there to look pretty, all perfect hair and manicure. So, they try to find a font that looks cool, often without looking at any of the features of the font itself. ...

Many entrepreneurs think that the icon for their logo should be a picture that appeals to them personally. They go into the logo design process looking to create an icon with personal symbolic meaning, because they think that the icon's job is to appeal t...

Raise your hand if you've ever "fixed" something important with duct tape. Come on, you know who you are. I'll admit it�I know I'm guilty. In college, during a particularly low-income quarter, I fixed my broken backpack with duct tape because I could...

"Once upon a time, in a land far away, there was a little girl who wore a red hood everywhere she went. One day, her mother sent her to her grandmother's house in the next village, with some goodies in a basket. In order to get there, the little girl h...

I get a lot of questions from small business owners who have two major problems they solve or two services they offer in one business. I'm not really sure why this is so prevalent�but I have a feeling that it might have to do with the reluctance that a ...

"Ba ba ba bum... Mister Sandman (Oooh...) Bring me a dream. Bring me the cutest girl that I've ever seen..." This is the beginning of a classic, harmonized song. Sure, one person can sing this song, and it will sound just fine. But, if a group of three...

Where I live, there are 4 traffic lights between my house and the main road. So, before I can really get on my way in any journey, I usually have to stop, no matter where I'm going. Some days, I even have to stop and wait at all 4 lights. All this stoppin...

When you're designing a trifold brochure, you have to put your contact information someplace on the brochure. The only question is, where? There are a few options: On the front of the brochure - Whether you put the contact info on the front depends ...

How important is it for small and mid-size businesses to have a strong brand identity and why? Very important! To see why, let's look at the typical way that a one-person business starts up. Many small businesses, especially one-person businesses, d...

I lived in the dormitories for the first two years I was in college. Life on campus tended to be a bit boring, though. But there was one building down the hill that was known for providing entertainment. The inhabitants tended to throw parties for pretty ...

Think of the last time you were on the midway at a state fair. Every booth was brightly colored, full of interesting things to see, do, and win. Hawkers yelled: "Step right up!", "Three tries for a dollar!", "Win a stuffed bunny for the lovely lady!" Ligh...