Author RSSHow to Present Your Offers with Love So Your Audience Will Love Your Offers
Last time I shared four practical tips for how to develop a compelling offer - Make sure it's a desirable topic, craft a juicy title, add on a tempting bonus and get clear on the value before you settle on the price.
Today I want to begin talking about...
Make 'Em an Offer They Can’t Refuse (Part 1)
Few things are more discouraging to a passionate entrepreneur than creating products and programs that don't sell well.
It's hard not to take it personally, which can bring up feelings of doubt, hurt, disappointment and even embarrassment. But for the...
Stop Trying to Do Everything
It's not in your best interest to think that you can, or should, do all the tasks involved in running, marketing and managing your business.
If it isn't a strength, get it off your plate. Maximize your time doing what you do best or activities that dir...
How to Do Less and Accomplish More with Your Marketing
Nature's intelligence functions with effortless ease . . . with carefreeness, harmony and love.
And when we harness the forces of harmony, joy and love, we create success and good fortune with effortless ease.
In a nutshell, this law is saying that...
How to Stop Struggling with the Selling Conversation
For loads of small business owners in helping/healing professions, selling is a HUGE obstacle in growing their businesses. ("I just want to be of service. I don't want to market or sell!")
The problem is they see sales and marketing as separate from th...
Are You Reinventing The Wheel In Your Marketing?
When I first got serious about filling my marketing programs, I knew it was going to require me to (gasp) talk to people, live and in person, or at least on the phone.
(You out-going types may not see the problem, but my fellow-traveling introverts un...
4 Simple Do's to Make Your Next Product, Program or Event Wildly Profitable
Got a hankering to increase your income but feeling a little off balance because of the constant negative predictions about the economy?
Dire economic forecasts have certainly caused consumers to hold on to their money more tightly than they were even ...
What's Perfection Got to Do with It?
A year and a half ago, in December of '07, I had the idea that I'd like to move to Tucson. And exactly 63 days later, I was a proud first-time homeowner, unpacking boxes in the kitchen of my pretty little 3 bedroom abode (complete with tangerine tree!) h...
Are Your Gifts Being Used to Their Fullest?
The people I attract in my business span a wide range of services. You may coach business leaders to a more people-centered vision, or help parents create more loving relationships with their kids, or offer holistic health solutions to cancer survivors, o...
How to Make Your Marketing Simple and Enjoyable
Not having an easily recognizable business identity, or brand, that matches your innate style and spirit is hurting your business. Which means bottom line, it's hurting your income - not a good thing.
Most solo entrepreneurs have the mistaken idea that...
Whoops! I Did It Again! The Top 5 Reasons to Survey Your Audience
The top 5 reasons for requesting audience feedback are as follows, in order of descending importance:
Reason 1 - Prevents you from spending time, energy and money on products and programs they aren't interested in
Reason 2 - Prevents you from spendi...
How to Generate Income Right NOW!
Why are you in business? I mean, really.
Unless I miss my guess, bottom line, there are two reasons,
The first is you have a passion for creating a particular kind of transformation in people's lives. Maybe you're an intuitive coach, or a salsa da...
A Picture's Worth 1000 Words (and Dollars Too!)
Consider this:
. . .A bookcase full of your lovingly produced information products, collecting dust in the garage
. . .A prospective client conversation where, once more, you get a polite thank you and hang up the phone in the uncomfortable certaint...
Is Selling Unethical?
I've noticed that the word "sell" can be a strongly negative trigger for many of us creative service-based business owners. It tends to conjure up visions of polyester, pressure and pushiness, all of which are just downright unattractive qualities.
Bu...
Got Your Money-Making Launch Campaign Strategy Yet?
Have you noticed that folks are being choosier about where they spend their money these days? Gone are the days (if they ever really existed) when you could create a great product or program and expect it to "sell itself." People are busy and they're skep...