27th October 2008
Part 1 - No Follow-up Autoresponder to Help People Consume Your Product
Alex Mandossian is the first person I ever heard speak of the concept of "Product Consumption." And he's dead on target. If you can't get your customers to even consume your produc...
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10th September 2008
It is so easy each day to get bogged down in the little details of your information marketing business that you forget to invest any time in actually building your business. Michael Gerber of "The E Myth" fame describes it as working in your business rath...
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04th September 2008
In the information-marketing world, you'll hear the phrase "perceived value" uttered frequently. Simply put, it means how much people think your product is worth. How you choose to package the information you're selling will have a tremendous impact on ho...
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02nd September 2008
Over the last few years we've had a great window to view what information marketers are doing well, and what they're not doing so well. We've seen some great new product launches and we've seen some great products shrivel up and die because mistakes were ...
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25th August 2008
Over the last few years we've had a great window to view what information marketers are doing well, and what they're not doing so well. We've seen some great new product launches and we've seen some great products shrivel up and die because mistakes were ...
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16th August 2008
Over the last few years we've had a great window to view what information marketers are doing well, and what they're not doing so well. We've seen some great new product launches and we've seen some great products shrivel up and die because mistakes were ...
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12th August 2008
If you're planning a large product launch on a specific date, be sure to allow adequate time for everything involved in putting together a new product. From graphics to overall packaging decisions to lining up affiliates to setting up your ordering mechan...
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07th March 2007
I was recently in attendance at Mike Filsaime and Tom Beal's outstanding 2007 Figure Business Workshop on Long Islandy and one of the hot questions for the expert panel the last day of the event was "Are Interview Products Dead?" With yours truly being ...
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02nd March 2007
Information marketers leave money on the table every day. Follow these tips below to maximize your chances for success.
1. Increase the Perceived Value of Your Information Product by:
- Producing any of your videos in DVD format rather than videota...
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22nd February 2007
Information marketing can be a tricky business. Here's 10 more common mistakes made that you can avoid to maximize your chances for success.
1. No follow-up autoresponder series to help people consume their product.
When your customers receives yo...
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21st February 2007
In the information marketing world you'll frequently hear the phrase "perceived value" uttered. But what does that mean? Simply put, it means how much people think your product is worth. How you choose to package the information you're selling will hav...
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15th February 2007
1. No upsells in their on-line ordering system
You've got them on your order page - primed and ready to purchase your product. They're in a buying mood. Yet, you don't offer them additional products they can purchase right then and there. Bottom li...
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