Author Information
Bobette Kyle
Member since 06th January 2005
About the Author Bobette Kyle draws upon 12+ years of Marketing/Executive experience, Marketing MBA, and online marketing research in her writing. Bobette is proprietor of the Web Site Marketing Plan Network, http://www.WebSiteMarketingPlan.com , and author of the marketing plan and Web promotion book "How Much For Just the Spider? Strategic Website Marketing For Small Budget Business," http://www.HowMuchForSpider.com/TOC.htm . (Note: Small business management and marketing articles written by Bobette Kyle are generally available for reprint provided the byline and "About the Author" resource box remain intact. Please make at least one of the links in the "About the Author" resource section clickable. Also, your Web/publication must be non-offensive and appropriate as explained here and you may not charge a fee if allowing others to reprint the article.)
Displaying 1 to 14 (of 14 articles)
06th January 2005
Do you have a marketing plan for your Website? If not, it is time to think about developing one. A marketing plan helps you make the right day-to-day and long term decisions. Without a marketing plan, it is more likely your Website will be a drain on fina...
Views: 405
06th January 2005
With the continued proliferation of the Internet, the meaning of the word "marketing" also seems to proliferate. Cyberspace has opened up a whole arena of new marketing technologies, techniques, and twists. Amidst the online exuberance, it seems each onli...
Views: 1064
06th January 2005
Do you have marketing objectives for your Website? With objectives to help overcome your main online challenges you can work smarter, not harder.
Think of your Website objective as the "big picture". It is the basis for a marketing plan and, in general ...
Views: 340
06th January 2005
Objectives, strategies, and tactics (i.e. programs or action plans) - these are the parts of a solid strategic marketing plan. Your site objective defines the big picture, strategies provide the framework, and tactics fill in the details. Tactics are wher...
Views: 395
06th January 2005
Each year, the Super Bowl provides marketers opportunity to study and learn from the game's advertisers, players, and coordinators. Super Bowl XXXVI was no exception.
Foremost, of course, was The Game's appropriately patriotic theme. America's mettle ...
Views: 362
06th January 2005
As small business managers, we juggle limited resources in a quest for success. To an extent, when we focus on success in one area we forego attention elsewhere. Limited money and time mean we must choose from seemingly endless -- and often conflicting -...
Views: 367
06th January 2005
When conducting strategic planning for any company - online and/or offline - it is useful to complete an analysis that takes into account not only your own business, but your competitors' activities and current industry happenings as well. A SWOT is one s...
Views: 828
06th January 2005
When developing new products and strategies, coming up with unique ideas is often a struggle. It is one of the reasons why, in any industry, there is so much repetition. One way to generate new ideas and "get the creative juices flowing" is by completing ...
Views: 805
06th January 2005
A recent debate started me thinking about how some marketing strategies can be right for one Website, but wrong for another depending upon the site's purpose and the underlying reasoning behind the action. If an action doesn't directly and logically plug ...
Views: 309
06th January 2005
For those new to marketing planning, the thought of completing a plan from start to finish may feel daunting. It need not. The level of detail you choose to include in your marketing plan will depend on your resources and situation. If you have extremely ...
Views: 301
06th January 2005
When developing or updating a marketing plan, knowing where to start is often a challenge. To better develop effective marketing strategies, begin by gathering information about both your business and the larger business environment (competition, trends, ...
Views: 311
06th January 2005
You may have heard the term Marketing Mix used in connection with marketing planning.
Marketing Mix means the combination of promotions, products, places (distribution channels), and prices you chose for your business. Including both short term and lon...
Views: 303
06th January 2005
For many of us, finding the time and commitment to develop an online marketing strategy is difficult. There are so many other obligations vying for our attention it is tempting to push strategies to the back burner. Giving into that temptation, however, m...
Views: 335
06th January 2005
The Challenge
WebSiteMarketingPlan.com was to be a companion site to the Web promotion and marketing plan guide How Much for Just the Spider? Strategic Website Marketing. Although the approach was relatively new - marketing plan development integrating t...
Views: 365
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