How to Attract New Clients Without Selling? by Biba F. Pedron As a marketing consultant, one of my mission is to help people to grow their business, either by using networking as a marketing strategy, or helping them to find ways to attract more clien...

I recently hosted my monthly event and noticed, once again, that one of the reasons why people don’t attract the right target at networking events is because they are so vague in describing their business or services that nobody can remember them. As a...

One of the comments that I hear the most from clients, professionals or small business owners, is that they don’t get enough leads to grow their business on a regular basis. But when I ask them what lead generation techniques they are using, most a...

About two months ago, a publisher from Canada contacted me to let me know that he had found online one of my articles, “12 common mistakes new entrepreneurs make and how to avoid them”, loved it, and asked if he could reprint it in his next edition. G...

Is Your Image Reflecting Your Business? By Biba F. Pedron Are you one of those people who say that they don’t judge a book by it’s cover? But are you really being honest with yourself? How do you act when you meet somebody for the first time...

Everyone needs to network: entrepreneurs, small business owners, job seekers! But does everyone maximize the benefits of networking? The purpose of networking is to build relationships so you will get leads from someone you know, or from someone wh...

Article - How to Introduce Your Business in 60 Seconds or Less. As a small business owner, we have various marketing options to promote our business: advertising, telemarketing, direct mail. But my favorite is definitely networking. First, it is the...

Everybody is in agreement that in business, networking plays a determinant factor in your growth and your success. So why do so many people jump from one networking event to another without any results and complain that networking is not working? Netwo...

A large number of people who start their own business do not realize how much work and time will be involved. They fail to carry out any primary research and as a result become quickly overwhelmed. Perhaps the first question to ask yourself then is ...

Having organized and attended networking events for the last four years, I am always still surprised and amazed to see how many solo-entrepreneurs and small business owners don’t have business cards, or don’t have professional business cards. H...

Having organized and attended networking events for the last four years, I am always still surprised and amazed to see how many solo-entrepreneurs and small business owners don’t have business cards, or don’t have professional business cards. Hav...

Networking is my favorite, low-cost marketing tool. However, a large number of people often find it a challenge to get results and turn prospects into clients, simply by networking. So here is another very effective marketing tool that requires no ski...