Author Information
Linda Musgrove, the TradeShow Teacher
Member since 16th November 2006
18th November 2006
There are a gazillion promotional products on the market and it may seem like a daunting task to select the "right one"; make sure you get the highest ROI possible for your promotional item purchase by first defining your Target Audience and secondly, set...
Views: 35
18th November 2006
Are you like most Trade Show Managers; you can't wait to get to the part of planning for a show where you can start thinking about all the cute and funny “give-aways” you can hand out in your booth?! Yeah, I thought so - that’s exactly why I am prov...
Views: 35
18th November 2006
TABLE TOP TRADE SHOW DISPLAYS 101
Once you've taken the time to understand "who" you should be marketing to and have researched the appropriate shows to exhibit at, you will need to be certain that you are making an impact on the attendees' mind throug...
Views: 33
18th November 2006
Limited budgets and BIG ambition are common for most businesses and particularly noticeable for those exhibiting at Trade Shows! Management and the "Bean Counters" don't understand the importance of having a luxurious Booth Display for representing the co...
Views: 30
18th November 2006
Market Segmentation is the act of defining and targeting your marketing mix and product development to reach a very distinct group of buyers that need or want your products and services already; these buyers are very "EASY TO SELL" your valuable business ...
Views: 33
