Sharath Cherian

The Hip Hop Entrepreneur: Mind on their Money and Money on Their Mind

07th November 2006

In promoting their new line of multimedia PCs Hewlett Packard created an ad campaign featuring successful individuals and how they have incorporated the PC into their business and personal activities. The gimmick they used was to film the person from belo...

Music

Hip Hop on the Big Screen -- Reel Success Creates a New Genre of Film

07th November 2006

It started out simple enough. Film studios and movie makers started to pepper their soundtracks with hip hop or rap tunes here and there. Soon more and more songs began to appear on film soundtracks and trailers eventually leading to most of the films non...