Author Information
T. Falcon Napier
Member since 11th October 2006
Occupation: Owner / President T. Falcon Napier is an internationally-recognized human development expert, specializing in sales, leadership and change management. His organization identifies, certifies and supports independent and corporate training professionals in the design, delivery and reinforcement of the entire family of programs and professional services based on the MasterStream Method. Qualified instructors are encouraged to learn more at www.masterstream.com.
Displaying 1 to 15 (of 23 articles)
05th July 2007
On the surface, showcase marketing seems simple enough: create a free event with you as the star, book a room at a great conference venue, include a magnificent meal and fill the room with qualified prospects. Who wouldn’t want to attend?
Unfortuna...
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16th June 2007
When it comes to personality profiling, the human development industry has countless tests and assessments from which to choose. These instruments may differ greatly on the surface - in the number and names of the archetypes each model advocates and the ...
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31st May 2007
As the BBVA Group Report we discussed in last week's article reveals, members of the human development profession have a lot of work to do to become masters of
marketing their services.
(Go to MasterStream.com/htmlemail/docs/Area12Report.pdf to a...
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15th May 2007
Method 1: Client base Saturation - When looking for new business, your current clients are always your BEST prospects! The focus of this approach is developing all client relationships to their maximum potential - helping them in every way possible and, ...
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18th April 2007
I remember a lunch I had with a colleague during my very first year in the industry. We were talking about my new life as an independent consultant, when he jokingly said, "All you need to be a consultant is a briefcase and a business card!”" How wrong...
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04th April 2007
It's often been said, "You can't be all things to all people." So I accept the fact that as a speaker, trainer, coach or consultant, you can't offer every service or topic that your clients may want or need. But you need to get as close as possible if y...
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02nd April 2007
There's no doubt about it! When it comes to the world of speaking, training, coaching and consulting, it's a highly competitive buyer's market. Industry-wide, there are literally tens of thousands of professionals from which to choose!
How competitive...
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28th March 2007
Have you ever lost an opportunity because you weren't perceived to be as "qualified" as a competitor was? Did you ever hesitate to approach a prospect because you didn't think you were "ready" yet? Have you ever thought, "What makes ME think someone el...
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27th March 2007
You don't become exclusive until you exclude. There is nothing more exciting than being on the invitation list of an exclusive event. Now imagine your shattered expectations when you arrive in your formals only to find a hastily placed bowl of candy on ...
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14th March 2007
To make a REAL impression, give QUALIFIED visitors something that shows you understand their needs and want to give them something that will actually help them. A package of tissues imprinted with the name of an allergy medication is much more effective t...
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08th March 2007
Enter a drawing, play a game, sample something, check out an unusual object, meet a celebrity guest, talk to stunning spokes models, watch a magician - these and dozens of other ideas seem to be perfect bait for attracting people to your booth ... but the...
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08th March 2007
Let's check your progress. If you've read any of the articles in the "Secrets of Trade Show Selling" series, you know your purpose. You've secured a great location. You understand layout and lighting. Now the big question is, "What Would Martha Do?"
...
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05th March 2007
Generally, the ambient light available in a convention center is barely adequate for setting up, let alone creating any sense of style. Beyond the obvious advantage of allowing visitors to actually READ, proper lighting attracts visitors, directs their at...
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28th February 2007
Think of your booth as the cover of a popular magazine. A cover's job is to grab people's attention long enough for them to read the headline. The headline's job is get enough of a reaction from people that they are compelled to read the subheadings. Th...
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22nd February 2007
Unless furniture is what you sell, it MUST be kept to an absolute minimum. You want as much open floor space as possible - and every piece of furniture robs your exhibit of valuable space for your visitors.
Most booths come standard with a 6' or 8' ...
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