Mindset mistakes - the often accidental, always detrimental goofs we make out of short-sightedness, fear, self-doubt, or sheer habit. These common brain blunders are fueled by an established set of beliefs that probably don't suit us anymore. Gee whiz,...

For business owners, lifestyle entrepreneurs, and otherwise savvy professionals, creating content to help get their message, mission, and vision OUT THERE can be daunting sometimes - especially if you don't fancy yourself a "writer" or some other media-pr...

You: The business owner, the lifestyle entrepreneur, the one with the fire in your eyes and the passion in your belly. You need to get your message, mission and vision OUT THERE. Your goal: To reach your Ideal Audience, target market, potential allies,...

Back in 2003, we had a dream: To escape the constricting cubicles of corporate America, get out of Dodge (or in our case, Los Angeles), and build a business together that could support a family and a lifestyle so we could enjoy both to the greatest ext...

If you're a small business owner, you know that cash flow is the number one killer of small and microbusinesses. We owners are time-crunched, and the tasks we choose to do at the beginning of a day rarely match up with the list of things we actually did a...

Ever seen or heard a cheerleading squad do a routine where they spell out the name of their school, and then perform a cheer around it? Well, here at Epiphanies, Inc., my husband/biz partner likes to lovingly tease me by busting out in a cheer every ti...

So, you wanna use email as a marketing tool. Great! As part of your overall marketing mix, email can be great for: * Maintaining regular contact with your audience * Automating that contact for maximum effectiveness and use of your time * Creatin...

July is the new January for lifestyle entrepreneurs. Think about it. Cubicle-minded professionals start making plans, resolutions, and target objectives just moments after they've put away their December decorations. By March, goal gusto diminish...

Considering going into business with your spouse? Or have you taken the plunge already? Allow me to introduce myself. My name is Lani Voivod. I co-own a brainstorming, marketing strategy, and content development business ? Epiphanies, Inc. ? with my...

Is the idea of blogging for your business still not sitting right with you? Are you a Small Biz VIP with "better things to do" with your time, energy, and attention? Want the bottom line on how blogging can add the bucks to your bottom line? You're no...

As an entrepreneur you're probably leveraging your skills as a focused, strategic goal setter who knows how to make money grow on trees. Which makes you totally unlike us. In true "leap and the net will appear" fashion, we jumped into business back ...

Know a few things about your niche? Looking for a cost-effective way to get your name, business, products, and services out to fresh prospects and a wider (yet more targeted) audience? Consider the humble article. Articles are everywhere, yet annoy ...

I have five minutes to write this article. However� I have hours upon hours - days, really! - of pent-up energy on the subject of why you should be blogging. I'm sitting on the equivalent of a massive nuclear weapon here, or the cure for cancer, a...

You listen to music, right? So you've probably heard a medley before. Or you've heard songs that use "samples" of other songs to create new and interesting music. Or maybe you've even heard Mel Torme sing "Mack the Knife" to the tune of "New York, New ...

You know what's funny? Charging a few hundred bucks for two or three words. I used to get squeamish whenever a client asked, "How much for a tagline?" If the client doesn't know the value of a strong, brand-focused tagline, any amount of money sounds r...