How To Channel Your Entire Mortgage Marketing In One Direction For Maximum Results It doesn't matter whether you're using business cards, fliers, door hangers, reports, postcards, newspaper/yellow page advertising, direct mail, or a call-capture system...

Three Reasons Why Your Mortgage Website May Not Be Working For You You do have a mortgage website...you do have a page on your company's website...or maybe you bought a subset template page on a master mortgage website...you do have an email address th...

Fast Track Your Mortgage Marketing...Work With Real Estate Investors If you're like me, you're probably sick and tired of all the media attention given the current "doom and gloom" situations in the areas of Mortgage and Real Estate. Foreclosure num...

What Is An Autoresponder...And Why Does Every Mortgage Professional Need One? For those of you that currently have a mortgage website, or those that are contemplating putting one on the Internet...you'll soon realize that although your website/host doe...

15 Low Budget Ways Of Marketing Your Mortgage Business Whether you're new to the mortgage business or an old experienced hand at it...one challenge that is always there is...how to inexpensively get the word out about your mortgage business and generat...

The Ten Commandments Of Mortgage Marketing No...The following Commandments did not come from any mountain, nor were they carved on clay tablets, but they have been known for countless years by Mortgage Professionals. Smart marketers have followed these...

Your Auto-Reply Email Function...How To Irritate Mortgage Customers And Alienate Prospects In my opinion, Mortgage Professionals that use the "Auto-Reply" option that's available in most email programs are making a huge marketing mistake. For those...

12 Things Every FSBO Needs And Every Mortgage Professional Can Provide Targeting the For Sale by Owner (FSBO) market is without a doubt, one of the easiest avenues to mortgage success available today. Most mortgage people fail to tap the FSBO market be...

Why Niche Marketing Makes Sense For Mortgage Professionals If you are currently struggling in your mortgage business or relatively new to the field of loan origination, you might want to consider changing your marketing tactics and concentrating on a s...

Are Spiders Affecting Your Mortgage Marketing Results? Yes...there are bugs that can affect your marketing and you don't need a pest exterminator to resolve the problem. Now, if you're a little lost at this point that's OK...this article is definitely ...

If You're Not Getting Complaints, Your Mortgage Marketing Is Probably Not Aggressive Enough Quite often I'm asked the following question: I just received a couple of complaints as a result of the marketing campaign that I'm running. I'm concerned about...

How To Help Your FSBO Set The Right Price For Their House Of all the problems our FSBO will encounter, pricing their house correctly and accurately is by far the most crucial. The wrong price could cost them thousands of dollars any way you look at it....

6 Postcard Marketing Tips That Can Improve Your Mortgage Business If you're currently involved in a postcard marketing campaign or just thinking about starting one, here are some significant tips you can add to your knowledge base that will help make y...

Are You A Mortgage Yahoo? After spending a few minutes with my newsletter mailing list, I noticed that most of you don't use a permanent email address. Wow! I hope you're really in the mortgage business and not just some kind of mortgage Yahoo? N...

9 Unusual Ways To Use Postcards In Your Mortgage Business Postcards can be more than an inexpensive way to "stay in touch" with your mortgage customers and prospects. This tiny billboard is actually a powerhouse of a marketing tool with almost unlimite...