Author Information
Jennifer Horowitz
Member since 14th September 2006
Occupation: Director of Marketing Jennifer Horowitz, Director of Marketing & co-owner of www.EcomBuffet.com, specializes in online marketing & SEO, helping clients increase revenue and achieve their business goals. She has also written many articles & a downloadable book on SEO.
Displaying 1 to 15 (of 50 articles)
20th October 2008
When it comes to setting up your Blog, there are many options and it's enough to drive you crazy.
Here is some information for each option...
Blogger Versus WordPress
- WordPress offers a lot more customization and has more marketing and SEO powe...
Views: 0
08th October 2008
This article may not make me real popular with many site owners, but it is the honest truth.
So many people want top rankings but they aren't truly prepared to do what it takes to get those top rankings.
The truth is the foundation of your site is i...
Views: 0
07th October 2008
Does Google Forgive? Forget the Sandbox - when you are in the doghouse, will Google ever "forgive" you and release your site back into the SERPs (search engine results pages)?
We all understand the importance of top Google rankings - and in some cases...
Views: 0
29th September 2008
Everyone is trying to save money in today's economy - but sometimes when you think you are saving money you are actually losing so much more than you save.
If you are considering handling your own SEO, that is only a good decision if;
a) you have t...
Views: 0
26th September 2008
I am often asked if small businesses have a chance at competing in the search engines and the answer is a resounding YES.
It is true small businesses face some challenges that large companies may not. Small businesses typically have smaller budgets, l...
Views: 0
12th September 2008
There is great opportunity on your website that is often overlooked by site owners. The opportunity lies on the oft-ignored Thank You Page.
When people are in "buying mode" it is the perfect opportunity to pull out the big guns and really show them wh...
Views: 0
11th September 2008
We all know the importance of SEO and getting your site listed in the top of the engines so you can tap into all that traffic out there that is searching for exactly what you have to offer.
The question is how do you optimize your site and tap into you...
Views: 0
08th September 2008
Recently people have been asking for tips and "Do's and Don'ts" for website design and content.
Whether you are building a new site or redesigning a current site, here is a collection of tips that you'd be wise to follow:
- Create your site with a c...
Views: 0
02nd September 2008
I've already written about why it's important to write articles, and it seems a lot of you agree because I keep getting emails saying that you want to write articles but don't know what to write about.
It can be hard to decide what to write about, espe...
Views: 0
24th August 2008
There are so many articles out there on SEO and so many conflicting opinions. Some of those opinions are people just spouting off without any solid evidence to back it up and others are based on tests and experiments done by the author. It can be really...
Views: 0
22nd August 2008
Testing is vital to the success of your website; it is a powerful strategy for increasing the effectiveness of your site pages.
Split testing is also known as A/B testing. It is the process of taking one page (your control or page A) and then creating...
Views: 0
14th August 2008
There is always a lot of talk on SEO Forums about penalties. Recently there was some discussion about 3 specific Google penalties:
- The "-30 penalty"
- The "-950 penalty"
- Index Exclusion
There has been a lot of debate about whether the dro...
Views: 0
13th August 2008
An easy to understand introduction to the search engines:
Think of the engines like teachers handing out gold stars for everything that you do well. Google currently has about 200 factors in their algorithms that determine how your site will rank. I...
Views: 0
26th July 2008
There are so many SEO myths out there; I decided to write a short series of articles debunking some of the common myths. This next one may come as a surprise - but it's true I hear it often!
SEO MYTH # 2: Search engines are not as valuable as other me...
Views: 0
25th July 2008
Let's talk about some common SEO myths.
SEO Myth # 1: Submission software is a one-time, one-size-fits-all solution, and SEO Friendliness is NOT a Factor.
SEO TRUTH # 1: SEO Friendliness IS a KEY factor, and one time mass submission is not a solutio...
Views: 0
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