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Michael Mould
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Michael Mould
Member since 13th September 2006
Occupation: Author & Online Bookseller

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Displaying 1 to 15 (of 19 articles)
When I started in online bookselling, I listed everything in my inventory for sale everywhere my listing marketplaces sold. Sometimes it was not very profitable to sell a book and ship it internationally, but I wanted to make the books I was selling avai...
When you set out to write your "How To..." book or any book selling information, do not make the mistake of leaving your readers with more questions after reading your book than they had before starting it. They will punish you for misleading them and th...
You have spent hundreds or perhaps thousands of hours writing your masterpiece and now you want the world to read it. You also want it to generate an income for you that is proportionate to the work you put into it. So, what should you do with it? You ...
Not too many years ago the only way to get your book published was to send a manuscript to a large publishing house and hope they liked it enough to publish and distribute it. Even then, there was no guarantee of success because the publishing houses did...
If it were true that great minds think alike, we would not have light bulbs in our homes, indoor plumbing, or any of our other modern conveniences. The fact is that great minds do not think alike, they think independently and without regard to what the m...
Over the past few years, attending the pre-sale event at library book sales has become increasingly unpleasant owing to the behavior of a few online booksellers. It seems they think they have the right to walk in, gather up anything and everything they s...
If you really want to capture the attention of your readers, spend some time reviewing your writing; the readers should feel as though they are sitting with you and listening to you tell them a story about how to do whatever your book is about. After a w...
A few weeks ago, I was called by one of the premier SEO companies and asked if I was interested in their service at a cost of about $100 per month. The caller guaranteed me that I would gain a top 25 position for two keywords within four months on Google ...
When you get right down to it, you are selling a book (product) and the people that buy it from you should expect nothing more from you than the book (product) that they pay you for, so why worry about doing anything for them beyond giving them the produc...
As an online bookseller, I have personally received some obnoxious emails from customers that have purchased used books from me in the past few years. Fortunately, there were few of them, and their numbers were dwarfed by the absolutely thoughtful emails...
I don't know about you, but I get tired of reading "opportunity" offerings that are nothing but scams and I cannot believe some of the infomercials that are on TV. Are there really enough people out there stupid enough to buy those products? A friend ...
It was only a few years ago that online booksellers had only a couple of options for listing their books on Internet marketplaces. Enter Amazon.com, and suddenly there were some radical changes in the landscape as well as...
Copyright 2006 Michael Mould The statistics regarding books read every day, every month, and every year, are staggering. Did you know that over 98% of all book titles are out of print books? Did you know that thousands of new book titles are publishe...
Copyright 2006 Michael Mould It sure seems like many people are looking for a way to make money from home by doing nothing, investing nothing, and spending no time doing it. If this is the type of opportunity you are waiting for, you are probably goin...
Back in the days before the Internet we all had to rely on best seller lists, book reviews in the newspaper or magazines, or word of mouth to get a feel for the quality of a book, but now we have a few much more powerful tools to help us. If you are co...