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Michael Richter
Member since 16th June 2006
Occupation: Owner
With more than 35 years practical experience in marketing in/to all 5 continents I offer assistance and/or training in internationalizing >> market research, marketingplan, practical implementation - Europe and/or worldwide on the spot Country experience= http://www.internationales-marketingkonzept.de/en/

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Displaying 1 to 9 (of 9 articles)
For many companies ‘strategic marketing’ still is some kind of a miracle. Very often, however, entrepreneurs simply do not know what can be reached using this ‘instrument’ continuously. A short description is contained here >> http://www.marke...
Where do you want to be in 5 years from now and how do you get to this point ? Most of you have spent this past year to get along with their business as good as possible – maintaining their websites, send out mailings from time to time, advertise her...
Europe consists of more than 40 different countries out of which 27 are already members of the European Community. These are the most industrialized countries, however, it will still take some years to form out of them a 'real' community with an easy exc...
Fast and rational testing of construction materials ist the daily business of construction companies and/or special laboratories. ratioTEC, Langenenslingen/Germany (http://www.ratiotec.com) has - based on more than 30 years experience in constr...
The international markets are of a growing importance for small and medium-sized companies (SME). International business cares for an increase in turnover, levelling of the turnover if the local economy is weak and offers more intensive knowledge of the c...
Internationalization is important for every company. Europe - with its more than 450 million inhabitants, however, only looking towards the European Union's countries - is a perfect place for companies to go. Especially the Western countries are highly in...
The former president of the 'Association of the German Industry' (a highly competitive machinery industry), Michael Rogowski, confirms the necessity of globalization and its stabilizing impact on the local industry and jobs. We cannot escape from the a...
Internationalization is important for every company. Europe - with its more than 450 million inhabitants, however, only looking towards the European Union's countries - is a perfect place for companies to go. Especially the Western countries are highly in...
Many marketing experts may say "yes", however, for me marketing (in this context - for investment-goods and long-lasting consumer goods) is simply the result of persistent dealing with the markets/partial markets, which are supplied by the respective ente...