Did you know that the average business only utilizes 6% of its generated leads each year? It doesn't necessarily mean that these businesses lack the lead management skills that are crucial for running a successful business-to-business enterprise (althoug...

CRM, or Customer Relationship Management, has always been an essential part of the mortgage industry, as the customers are the primary source of earnings. A good relationship with each individual customer is the beating heart of any mortgage company. Off...

Sometimes we try to procrastinate or completely ignore those aspects of conducting business which perplex or overwhelm us. It follows that the business which learns to conquer these challenging areas stays miles ahead of competition. And so it is wit...

Every lead that one may deal with is unique and should therefore be separately. Leads should be handled according to both priority and also time sensitivity. As a result, distributing a lead correctly from the beginning is paramount. The most succes...

It is a sad statistic, but most companies lose track of between 40 and 80 percent of their leads at some point in the sales cycle. This fact shows that many companies face a wide variety of challenges in lead tracking. Finding a lead is viewed by some as ...

Lead management is one of the most important and time-consuming activities for companies. Despite the issues many firms have in its implementation, good lead management can act as a significant competitive advantage. This has particular significance for l...