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Copyright 2006 Jennifer Givler Marketing your small business is easy. Really. It can be frustrating when it seems like your efforts aren't paying off. By following these three strategies, you'll be on your way to marketing success. 1. Know your nich...

Copyright 2006 Jennifer Givler I hear it all the time. Entrepreneurs are not convinced that they need a plan. And, I have to admit, when I started my first business back in 1999, I didn't think I needed a plan either. I just figured I wanted a successf...

Copyright 2006 Jennifer Givler When you are in business for yourself, you wear many, if not all of the hats. It's a lot of work to be all things to your business, and be its biggest fan. To make your business run smoothly you must be sure you are getti...

Copyright 2006 Jennifer Givler We've all heard the saying: If you fail to plan, you plan to fail. But I like to think of it another way. Ask yourself, "am I planning to succeed?" In business, it's important to follow a plan. It's important to have a...

Copyright 2006 Jennifer Givler Are you setting goals? I used to subscribe to the belief that goals were not important. I mean, you never knew what life would throw at you, so why plan? Well, I started setting goals a couple of years ago, and I can't te...

Copyright 2006 Jennifer Givler One of the first things you must do for your business is define your target market. I hear business owners tell me all the time that "anyone can use their products," or "they don't want to narrow down their customer base ...

Copyright 2006 Jennifer Givler Why did you start your business? You must have a very strong reason for being in business. A why that will keep you going in the face of fear, and keep you motivated during the trying times in your business. The more p...

Copyright 2006 Jennifer Givler We all have fears – it's quite normal. For example, I am afraid of spiders… doesn't matter what size they are, or how far away they are from me, I run screaming from a room if I see one of the little creatures. Fears a...

Copyright 2006 Jennifer Givler Procrastination is defined as "to put off doing something." But to me, procrastination feels like being stuck. It feels like you are physically being held back – almost as if procrastination comes from outside of yoursel...