Author RSSWho Says Kids' Products Don't Sell on DRTV?
Armed with an insatiable appetite for the unique, pretty, ugly, soft and cuddly, today’s kids want more toys, dolls, art kits, pillows, music and entertainment than ever. They don’t even have credit cards yet, but their voices and buying habits are alread...
Why Counterfeiting Hurts
When someone copycats a legitimate DRTV product, everyone loses. Consumers get inferior products and may even get hurt by the counterfeit versions. The original marketer loses sales, incurs legal expenses and winds up with a damaged reputation. The indust...
Mobile Marketing 2.0
The more than 100 million U.S. mobile phone users who access the mobile web from their devices are a significant – yet largely untapped – opportunity for marketers looking to leverage their advertising dollars across new mediums. Whether the mission is se...
Is Your Online Video Engaging Enough?
Have you ever endured one of these common videos? Shots of a guy sitting behind a desk, struggling – painfully, to himself and the viewer - to fill two-and-a-half minutes of airtime with information about his company’s mission and past successes? Obvious...
Integrating Social Networking with DRTV
You’d be hard pressed to find a marketer who hasn’t used popular social networking sites like Facebook, Twitter, LinkedIn and Ning to stretch its advertising dollars. Whether they are broadcasting 140-character updates on Twitter, posting photos from rece...
Silent But Steady
Q: Why should I target older consumers in my marketing?
A: Marketers who don’t focus at least some of their advertising efforts on the 64-plus crowd are missing a big chunk of the pie.
There are millions of them in the United States, and they save ...
5 Short Form Trends to Watch in 2011
The big advertisers are back and buying up time (up over 8% in Q4, 2010) that just a year ago was free and open for marketers in search of short form avails. With the overall economy on the upswing, this phenomenon is expected to continue well into 2011, ...
Putting the Caboose First
If you haven’t thought about your campaign’s back-end lately, this may be a good time to give it a good, hard look to figure out if it’s operating up to snuff.
Defined as any product transaction that takes place after your infomercial or short-form com...
5 Short Form Trends to Watch in 2011
Short form media and production trends that you’ll want to keep an eye on as you plan this year’s campaigns
The big advertisers are back and buying up time (up over 8% in Q4, 2010) that just a year ago was free and open for marketers in search of short...
Putting The Customer First on The Web
Much like advertising via fax, phone and mail is regulated by do-not-contact lists and other rules, the Internet has become the newest consumer privacy hotspot. Watchdog and consumer groups speak up on the issue regularly, stating that as the Internet has...
Breaking It Down: Why DRTV Works in All Market Conditions
When business is booming, rarely do companies stop to think about where every dollar is being spent. Times are good, customers are plentiful and sales are on target, so why take the time to fix what’s not broken, right? Weathering and thriving through eco...