By Michelle Howe A website is more than a brochure; it is an opportunity to start building a relationship with your perspective client or customer. The best way to do this is tell a story. Everyone loves a story. As small children, before we could...

By Michelle Howe Building customer trust online is a combination of good branding, good design, and good content. A website needs all three components to be successful in creating a climate of trust that encourages sales. Branding is about finding...

Selecting the right domain name is one of the most important business decisions you can make. When you have a business online, you are competing in a global economy with millions of other websites. The latest information from Internet World Stats count...

Is there a language barrier on your Web site? No, I'm not talking about someone who doesn't speak English. I'm talking about the actual communication that goes on between your Web site visitor and your Web site content. Sometimes the communication breaks ...

As an entrepreneur you are encouraged to get out there and network. Make contacts and start building relationships. Attend networking meetings and promote your business. This sounds like a good idea until you actually arrive at the networking meeting....

How well is your message understood? Most people tend to ramble on and on when writing a message. The reader becomes confused and communication is lost. What you need to do is find the right balance of words and the right words for the balance. The ...

Imagine comic Robin Williams has written your Web site copy. What would it be like? Now imagine president George Bush wrote your Web site copy. Which author would you prefer? I would bet the copy written by Robin Williams would be much more en...

Is your Web site like a big billboard where traffic just drives by and never stops? Here are some tips to help you change your Web site from a billboard to a storefront where customers come in to visit: Win Your Customer's Trust Your homepage s...

The number one reason a Web site fails is because of poorly written content. Words are what sell your customer, not pretty pictures or animated graphics. Sure, a professional looking Web site with good navigation is a must for a successful Web site, ...