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This paper is meant to help identify key elements of an online strategy that a marketer should consider. Following are the key elements of a successful online product website and online program: 1.Lead Generation- Marketers are using multiple strategi...

People visit websitewebsites for a purpose—they either have pain or motivation that will lead them to a site. People will go seek solutions that address their pain or satisfy their motivations. In our digital world that typically starts with "search" on...

Digital marketing channels—including web, email, communities, mobile and social networks—have forced organization to transform their approach to lead generation and customer acquisition. Central to these digital mediums is the website—the de facto commun...