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Welcome to the world of direct mail! Chances are you've seen direct mail just about every day in your mailbox. This has proven to be an effective form of marketing, and one that you should seriously consider. As with other avenues of marketing, dire...

Finding your Niche Market: What do you want to be known for? In my experience, there are two kinds of small business owners: one that knows whom their market niche is and utilize it, and another who tends to waiver or not want to "set in stone" their...