Nine out of ten professionals and small business owners have at least one book or information product inside their head, but lack the time and organizational skills to get it out into digital or print form. You may cringe when you read this li...

You've probably heard about article marketing and how important it is for getting exposure for your ideas and expertise on the Web. In the consulting work we do with professionals who want to get known and get found on the Web, we recommend wr...

Step 6: Recycle - Attract, Give, Convince, Compel, Sell, & Up-Sell [music] Doctor, doctor, give me the news… I’ve got a bad case of marketing blues! Just be glad this isn’t an audio blog with me singing. I keep singing this tune in ...

Step 5: Up-Sell Other Products and Services to Your Customer Congratulations for getting to step 5 in our 6-step formula for online marketing success. You’ve achieved sales -- which for some entrepreneurs and business owners is the whole poin...

Step 4: Make a Compelling Offer and Convert Your Visitor to a Client Some say it takes 7-12 contacts with a prospect before he/she is ready to buy. Others say it takes much more than that when the only contact you have with the prospect is thro...

Step 3: Write Content that Convinces People You Are a Savvy & Trustworthy person Once people opt in to your list, you must stay in touch with them through email. Email marketing is an art and a science because you must be respectful, give plent...

Step 2: Give people something for free to get them into your database This step is easy to do…and one of the most challenging for any business or professional who wants to leverage the Internet to get more clients. You must build up a list of...

Step 1: Attract the right kind of prospects to your website Some people brag about traffic to their sites, especially young Turks and geeks. But the important point to keep in mind is that you don’t want huge numbers coming to you unless they...

For most people, building a successful business online means more than putting up a website and waiting for the orders to come rolling in. You’re probably savvy enough to know by now that blogging is going to do more for your visibility online than ...

Like with any recipe, the ultimate results depend on many variables. In this series of articles, we’ve covered the basic 8 key ingredients necessary for marketing online with effective ezines: 1. A great name that defines the topic 2. A defined audi...

Finally, in our ongoing series of articles on each of the eight key ingredients for a successful ezine, we cover the laws governing using email for marketing. Anyone doing business online and using email for marketing needs to know about the CAN-SPAM l...

Of all the tasks that go into writing, formatting and publishing an ezine, getting people to subscribe can be most challenging and crucial. Without subscribers, you will be spending your energy for nothing. And, since open rates for emailed ezines are ave...

As you probably know by now, writing and publishing an ezine has many steps besides writing the content and sending it out. This is the sixth ingredient in a recipe that consists of seven other important issues. However, formatting is complicated; to make...

When looking at all the key ingredients of a successful online newsletter, this one often confuses readers. Readers should know what it is you want them to do: click through to another page for more information? Hit the reply key and ask a question? Buy s...

After you have clearly defined who your targeted readers are, the purpose of your ezine, and have a clear and compelling title for the ezine and the email subject line, you are ready to develop your content writing skills. Where do you find consistent...