Author Information
Michel Fortin
Member since 18th May 2005
Michel Fortin is a direct response copywriter, author, speaker and consultant.His specialty are long copy sales letters and websites. Watch him rewrite copy on video each month, and get tips and tested conversion strategies proven to boost response in his membership site at http://TheCopyDoctor.com/ today.
Displaying 1 to 14 (of 14 articles)
18th May 2005
Surprisingly, the most important part of good website design has really nothing to do with what most people think. It is true that they all play a big part:
Minimal yet tasteful graphics,
Plain, readable font,
A solid contrast between text and back...
Views: 371
18th May 2005
Like a newspaper as well as any direct response marketing process, a web site's front page must captivate its audience and cause them to read further. It must first grab a reader's attention and then lead them to a specific outcome. However, when the mech...
Views: 365
18th May 2005
When you meet people for the first time and introduce yourself, what do you usually say? If you're like most people, you might say: "Hi, my name is Michel Fortin and I'm a marketing consultant" or "my name is John Doe, I sell vitamins on the Internet" (or...
Views: 419
18th May 2005
The most profitable and often overlooked free publicity generator is the news release. News releases are not only great marketing tools but also far more credible and believable than advertising since they appear to come from an objective third party. All...
Views: 425
18th May 2005
I was once asked this question: "In relation to colors on a web site, have you done any research or found any material on what colors are more pleasing to the site visitor, or even what colors tend to produce more sales?" I believe this could be an import...
Views: 331
18th May 2005
There are a lot of misconceptions regarding website traffic. Tracking visitors is often done with many different yardsticks, which vary tremendously from person to person and site to site, not to mention from marketing effort to marketing effort. However,...
Views: 294
18th May 2005
When it comes to promoting an ebusiness, there are many other components of the online world that can also help to effectively bring traffic to one's site -- and some that are often ignored by most marketers. Aside from the Internet, newsgroups are discus...
Views: 370
18th May 2005
"Failure to plan means planning to fail." -- Brian Tracy
There is no question that ecommerce is growing rapidly. From totally web-based to "clicks-and-mortar" companies (i.e., offline businesses with an online presence), everybody seems to be jumping o...
Views: 343
18th May 2005
Obviously, having an Internet presence is important for doing business online. But it doesn't mean simply being a mere silent billboard in cyberspace. In addition to online (and offline) promotional activities, one has to maintain a consistent contact wit...
Views: 333
18th May 2005
In today's fast-paced world, ecommerce is growing at an explosive rate and most ebusinesses know that offering visitors the ability to buy online is becoming essential. The Internet is a direct marketer's paradise -- no, make that an impulsive shopper's p...
Views: 337
18th May 2005
Bulletin boards, message boards, and discussion groups are excellent and often overlooked marketing tools. They can be quite effective because they help develop relationships with prospects and customers. From building customer loyalty to providing custom...
Views: 388
18th May 2005
I truly hate networking. Really, I do! I hate it because, in my experience, it hasn't brought me anything substantial in return. But wait a minute, hear me out. Networking isn't a bad concept; far from it. With today's highly competitive environment, netw...
Views: 353
18th May 2005
Someone once asked, "What's the number one reason a business should have a web presence?" This is a fascinating question because, very often, many businesses (particularly with those I've consulted in my practice) have no clue as to why they are online. Y...
Views: 268
18th May 2005
How it Works
Applying the targeting model is simple. Each circle represents a different level in the targeting process -- the center being the first and so on. The bull's-eye, the center, which is your "perfect customer" or "core product" (actual benefit...
Views: 482
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