Author Information
Kevin Kearns
Member since 23rd November 2005
Occupation: Generation Y Expert
Colorado Generation Y expert Kevin Kearns understands what it takes to reach the Gen-Y consumer from first hand experience. He first began serving the "Millennial Market" as a Director for a large metropolitan YMCA and other organizations in the early 1990s. In 2003, Kearns became one of the founding partners in the world's first snowboarder hotels, The Block Hotels, where he most recently held the position of Vice President, Brand Strategy. This role allowed him the opportunity to develop and cultivate strategic relationships with companies wanting to reach the Gen Y consumer. Strategic partners included RedBull, VitaminWater, Spy Optic, Monster, DVS Shoes, and others.
In 2008, Kearns combined his expertise with Millennial employees and consumers, brand strategy, and organizational development and founded Brand Mercenaries. You can learn more about Brand Mercenaries and what they can do to help you communicate with Generation Y employees and consumers by visiting our website.
24th November 2005
Seven Ways to Improve Your Execution
Of course, I am speaking of a leader's ability to execute plans, ideas, and all around make things happen. Great ideas are everywhere. In the world of Coulda-Woulda-Shoulda, stories of great ideas not acted on ...
Views: 295
24th November 2005
Seven Ways to Keep Work Fun
I used to love the commercial where the guy would have to wake up at an insanely-early hour to go make donuts. He did this so the donuts would be fresh when all the morning commuters came in to grab a donut and coffee. ...
Views: 850
24th November 2005
Seven Leadership Cs
When you hear Christopher Cross sing, "Sailing takes me away," you can feel the relaxation he is singing about. Although I can not promise a constant sense of relaxation, I do promise that if you sail these Cs, your leadership d...
Views: 353
