Author Information
Paul Matthews
Member since 15th November 2005
Occupation: copywriter
Website copywriter, SEO Copywriter Paul Matthews gets business. Receive your FREE website copy analysis and view more FREE Articles in the series Website Copywriter Tips.
28th May 2006
You already know how to create great web copy. Just remember your childhood nursery rhymes. As silly as it sounds, "3 Blind Mice" will show you the way.
For some reason, "3 Blind Mice" paid me a visit. As I heard the 100th replay, it hit me – this woul...
Views: 126
28th May 2006
Have you read Paco Underhill's fascinating book, Why We Buy, about the psychology of retail store shopping? One of his major tenets about brick and mortar shopping holds the key to effective homepage copy – something he calls the "transition zone."...
Views: 99
16th March 2006
As a website copywriter you leave fingerprints all over your website. Whether you mean to or not, your site reflects you in ways you might not notice: sometimes good, sometimes bad. While personality peccadilloes can be endearing in social situations, min...
Views: 149
16th November 2005
Your website looks great: solid words, easy navigation, graphics just so, and maybe even a bit of flash with some multimedia.
But customers are not buying.
You wonder if it's the writing. How can that be? You remembered the two key mantras for webs...
Views: 268
