Copyright 2006 Karen Saunders Suppose you meet someone who could hire you for your expertise and services. In the spirit of getting to know you, that decision-maker asks, "What do you speak about?" or "How do you help organizations?" or "Which groups h...

Copyright 2006 Karen Saunders Have you ever asked yourself why a competitor's business gets more attention than yours? The answer just may have to do with the elements that go into how memorable the business is. And that has to do with branding. But...

Copyright 2006 Karen Saunders A wonderful, hardworking marketing tool is a giant postcard! With colorful eye-catching graphics on one side and your promotional copy on the back, it will grab attention faster than an email, ad or sales letter. Make i...

Copyright 2006 Karen Saunders Color is a magical element that gives feeling and emotion to art, design, and advertising. By understanding color meaning, (or the psychology of color) you can choose the right color to support and emphasize your design. ...

Copyright 2006 Karen Saunders A flyer is an inexpensive and highly effective way to grab attention in a very busy marketplace. How do you make your flyer stand out in the crowd? Here are some techniques that professional designers use to make flyers "p...

Copyright 2006 Karen Saunders The way a book interior is designed has a part in whether the book will sell or not. A customer will not read--or buy--a book that is designed in a way that is difficult to read. If the type in your book is too small, or t...

Copyright 2006 Karen Saunders Everyone's got 'em. You likely see the "Nike swoosh" logo everywhere you go. And you know the Texaco station at the corner by its distinctive "star." So, you're thinking, "My company needs a logo, too." Maybe you want to d...

Copyright 2006 Karen Saunders According to "The Wall Street Journal", "The average bookstore browser who picks up a book spends eight seconds looking at the front cover and 15 seconds reading the back." You can't tell — but you can sell — a book by its...

Copyright 2005 Karen Saunders Have you ever asked yourself why a competitor's business gets more attention than yours? The answer just may have to do with the elements that go into how memorable the business is. And that has to do with branding. But...

Copyright 2005 Karen Saunders It's the trade show of the year, and you're poised to meet, greet and network up a storm because the precise buyers for your product or services are here. Business card? Check. Sales brochures? Check. Product samples, info...

Copyright 2005 Karen Saunders It's almost 5 o'clock on Friday afternoon. Do you know where your newest marketing pieces are? If you're a small business owner, they may be buried on your desk because you've got so many other important details to handle....