11th November 2005
What do you normally do when you want to sell your boss on a business idea? Or convince your children to do their homework? Or persuade your homeowners' association to decrease the annual dues?
Do you throw a bunch of facts and figures their way . . . ...
Views: 261
11th November 2005
Your job as a copywriter is to convince your prospect -- of something. To do this, you must make your copy easy to read. And, the easiest way to accomplish this is to write short paragraphs that contain short sentences.
But there's more to having your...
Views: 257
11th November 2005
It's tempting when starting out as a freelancer to want to take any assignment that comes along. But is that a good idea? Should you seek out work in all types of niches? Or should you specialize?
We asked AWAI board member Bob Bly, for his thoughts. ...
Views: 268
11th November 2005
Know your prospect. You hear this over and over -- and it truly is the most important secret of powerful, successful copywriting.
You can find out about your prospect from a number of sources. Your client is one of the best. You can also tease some inf...
Views: 364
11th November 2005
The other day, I got a direct-mail piece that was trying to sell software. I was half sold on buying, but I wasn't quite convinced.
I'll be honest. I hadn't read the letter thoroughly. As I often do, I skimmed it first. And in skimming it, I didn't see...
Views: 210
