Copyright 2005 Jennifer McGroary Customers and potential customers visit your web site with expectations, and it is crucial for you to cater to them in order to have your business thrive. Local customers already familiar with you might be willing to ov...

Copyright 2005 Jennifer McGroary As you continue to build your small, local business, one of the easiest marketing approaches in attracting new customers is to embrace your community, while using your web site to gain recognition. A strong community pr...

Copyright 2005 Jennifer McGroary According to The Kelsey Group * "70% of U.S. households now use the Internet as an information source when shopping locally for products and services... Findings also suggest the Internet is poised to surpass newspapers...

Copyright 2005 Jennifer McGroary Building a lasting relationship with your customers is a vital marketing strategy in ensuring the existence of your business. Making your customers unhappy even once can impact their likelihood of ever revisiting. Sm...

Copyright 2005 Jennifer McGroary Before planning a direct mail campaign, it's important to take some time and carefully put together your sales material. This is what I refer to as your Prospect Package. Depending on the sales situation, your Prospect ...

Copyright 2005 Jennifer McGroary 1) They don't have their own domain. If you knew that you were going to the primo networking event of the year, would you bring business cards printed with your neighbors telephone number? Heck no! So why would yo...