Author Information
John Jantsch
Member since 19th October 2005
Displaying 1 to 15 (of 31 articles)
07th May 2008
Often times small business owners think they know their customers want, but assumption is primary tool of choice drawing these conclusions.
The best way to really know what a market thinks about something is to ask. Run the idea up the old flagpole and...
Views: 0
31st July 2007
The title of today's article captures the single greatest small business marketing mistake I encounter - and I encounter it every single day.
Small business owners often fall prey to the marketing whim of the week, chasing every new way to do direct ma...
Views: 0
26th June 2007
One of the primary tools still used by PR professionals to garner media coverage is the press release. Now, understand the purpose of a press release is to grab the attention of an editor, not to offer a word for word story to a publication. Most professi...
Views: 0
21st June 2007
PR is such a powerful marketing tool that I simply can't say enough about it. And yet, most small business owners don't spend the time and energy they should developing positive press about their firm. Let's look at several ideas you can begin implementin...
Views: 0
30th May 2007
It's absolutely essential that you find a way to differentiate your business in a meaningful way. I know I talk about this all the time, but it's that important.
What if you interviewed a handful of clients and asked them this question: "What's the ONE...
Views: 0
03rd May 2007
By now you've heard of the whole RSS thing and maybe you've even started using it in various ways to subscribe to blogs or offer your blog's content to others. Today I would like to take you on a little ride to show you how, without really knowing much of...
Views: 0
19th April 2007
Forgive what may seem like a bit of a theoretical argument today. Sometimes you have to step back and get a sense of the biggest picture in order to understand how all the simple, practical parts relate.
Small business is often held together with sweat...
Views: 0
11th April 2007
Joining referral networks or local chamber groups can be a great way to help you network and generate referrals. The most powerful way to use this strategy, however, is to grow your own.
Almost any business can benefit from having a group of trusted pr...
Views: 0
09th April 2007
Right now, in every community in America, increasing numbers of people of all ages are turning to the world wide web to find products and services right there at home.
This trend, known generically as local search, presents a huge opportunity for small...
Views: 0
09th April 2007
I get these calls from time to time. . ."Can you make me a brochure?" Many business owners have been sold on the notion that they need a tri-fold brochure or they are not in business. Forget it...everybody's got one and no one uses it.
Your potential c...
Views: 0
04th April 2007
One of the few complaints I hear from small business owners when it comes to generating business or leads by way of referral is that too many of the referrals they are offered aren't a fit for the business. The referrals are either unqualified, don't need...
Views: 0
13th January 2007
Telemarketing has gotten a pretty bad rap and rightly so. The telephone, however, is still a great marketing tool when used to provide educational content in a lead conversion setting. Workshops and seminars have always been a powerful tool for providing ...
Views: 10
13th January 2007
One of the most powerful, yet underutilized tools, in marketing is tracking. By that I mean some form of measuring the success and failure of marketing initiatives. For most this practice might begin and end at measuring the response rate of a direct mail...
Views: 16
15th November 2006
Copyright 2006 John Jantsch
Workshops, seminars and speaking engagements of all shapes and sizes are great ways to share your expertise and build trust with a prospect audience.
I've sometimes referred to speaking as the world's most efficient way t...
Views: 43
25th July 2006
Copyright 2006 John Jantsch
One of the few complaints I hear from small business owners when it comes to generating business or leads by way of referral is that too many of the referrals they are offered aren't a fit for the business. The referrals are...
Views: 23
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