Author Information
Peter Wise
Member since 19th October 2005
Occupation: Professional Copywriter Peter Wise is a freelance copywriter, website copywriter and SEO copywriter based in London, UK. He also writes ads, brochures, direct mail, and press releases, as well as offering a complete website design and optimised copy package. For details, see http://www.ideaswise.com/
Displaying 1 to 11 (of 11 articles)
06th June 2007
* By Peter Wise – a freelance copywriter and website copywriter
If you’re producing any kind of professional writin...
Views: 0
05th June 2007
By Peter Wise – UK freelance copywriter and SEO copywriter *
Awards are everywhere these days. Winning them can furt...
Views: 0
13th March 2006
I love dogs. My partner loves dogs. My kids love dogs. Trouble is, dogs don't love my kids - at least not when it comes to allergies. So if you've set your heart on getting a dog, but you or your family have allergy problems is there anything you can do a...
Views: 266
19th December 2005
So your website is beautifully written, the keywords are all in place and everything seems just fine. But hang on, half or more of potential customers will probably never find you – and many of those that do could find your web copywriting baffling, unapp...
Views: 274
01st December 2005
By Peter Wise – UK Advertising Copywriter and Website Copywriter *
So many people are talking about search engine optimization, copywriter after copywriter is starting to offer it, and countless websites are telling you how to do it for yoursel...
Views: 366
25th November 2005
Brochures, leaflets, flyers, pamphlets, sales collateral, product sheets…every company needs them. And in an ideal world, every company has an experienced brochure writer to craft them. Poor use of language, grammar or punctuation, or badly structured, un...
Views: 282
19th October 2005
The copy is correct, the spelling is spot-on, the grammar good, the punctuation perfect, and the keywords are all where they should be. That's all you could ask for in web site copywriting, isn't it?
Not necessarily. You see, as well as being your sho...
Views: 277
19th October 2005
We've all seen them plenty of times. Frankly, once is too many. Copy clichés are more likely to put off prospective customers than convince them to buy your product or service. If your advertising copywriter comes up with them, find another advertising co...
Views: 336
19th October 2005
Search engines and the way they work are constantly evolving. What works today is ineffective or even illegal tomorrow. Writing for search engines is a skill that involves specialist and up-to-date knowledge. Here's what to look out for if you need someon...
Views: 339
19th October 2005
In the last few years, search engine optimisation copywriting in the UK and around the world has changed beyond recognition, as has the way sites are optimised by their design, coding and links. However, the biggest changes have been with SEO copywriting....
Views: 341
19th October 2005
Even nowadays, too many companies are essentially cutting up their printed brochures and pasting them online as the prime content for their website. It seems like the cheap and easy option – but actually it's the very expensive one, and it will cost them ...
Views: 411
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