02nd April 2006
Copyright 2006 Attractioneering
As a service provider and someone who sells their expertise and know-how, one of the best ways to get your message out to numerous people at the same time is through public speaking. When you speak at networking events, ...
Views: 89
01st April 2006
Copyright 2006 Attractioneering
One of the biggest mistakes I see consultants, coaches and professionals make is to be unclear about who their ideal client is, and to carry out their marketing without any specific definition of their target market. In ...
Views: 57
05th March 2006
Copyright 2006 Attractioneering
If you're running a small business, then at some point you may be faced with the problem that you want to gear up your marketing in order to grow the business, but at the same time you're afraid of getting it wrong and l...
Views: 100
26th November 2005
Copyright 2005 Attractioneering
One of the biggest mistakes that I see small business owners make is to spend their money (or time) on marketing or advertising, not get the results they want and then conclude that marketing doesn't work. Or they keep o...
Views: 389
23rd November 2005
Copyright 2005 Attractioneering
When I first started my business, a colleague suggested to me that I bill my clients based on the results I created for them. It was an appealing idea at the time - after all, who wouldn't take me up on that offer, and s...
Views: 335
04th November 2005
Copyright 2005 Attractioneering
Myth 1: Marketing is a cost, not an investment
When you spend time and money randomly on marketing, then it probably is an expense because you're not generating a return on the resources invested in it. Many people ma...
Views: 275
17th October 2005
Copyright 2005 Attractioneering
Have you ever noticed how some businesses seem to do extremely well, and go from strength to strength, whilst the majority just seem to muddle along?
Since starting my own business I've met many small business owners ...
Views: 329
