15th August 2006
Copyright 2006 Kathy Gulrich
When it comes to marketing tools, we're all pretty good at asking "What's in it for me?"
Let's use testimonials as an example. You might use testimonials because:
* Testimonials are much more believable, more credible...
Views: 39
26th March 2006
Copyright 2006 Kathy Gulrich
I recently led a series of intro calls for a book-writing program I'm leading at CoachVille.
Most people who showed up on the calls had been thinking about writing their book for a year or so. Not a surprise.
I was su...
Views: 131
11th December 2005
Copyright 2005 Kathy Gulrich
Man, I love to procrastinate! And I'm pretty darn good at it, too. Would you believe I started writing this article almost six months ago? Yep. But then I found lots of ways to, well, procrastinate. But I guess you've alrea...
Views: 264
11th November 2005
Copyright 2005 Kathy Gulrich
Amazing thing, overwhelm!
You don't usually see it coming. It just kind of creeps up on you, doesn't it?
Even those of us who love juggling a million projects at a time get overwhelmed once in a while. And if you're...
Views: 186
16th October 2005
Copyright 2005 Kathy Gulrich
Okie dokie. The basics. What exactly is an email sign-off?
Your sign-off is the part of your email -- with your name, company, phone, etc. -- that comes right after your text message.
To be honest, I find most email...
Views: 280
