Author Information
Richard Ball
Member since 14th October 2005
Occupation: Apogee Web Consulting LLC Founder
Richard Ball founded Apogee Web Consulting LLC, a full service search engine marketing firm, to help businesses succeed on the Internet. Use the company's free search engine marketing tools. Prior to starting Apogee Web Consulting, Richard was a software developer for America Online. He has a degree in Aeronautics and Astronautics from MIT.
14th October 2005
Do not use the meta keywords tag. Many people still think of this as a quick fix for SEO. It's not. Google no longer uses it. In fact, it is likely that Google penalizes sites that do employ the meta keywords tag. Yahoo is perhaps the only search engine t...
Views: 471
14th October 2005
1. Use keywords in ad text
Show the searcher that your ad is relevant. Google will display the search keywords in bold in your ad if they're present. This helps your ad stand out from the crowd.
2. Keep ad group keyword list short
Inste...
Views: 424
