Author Information
Claire Cunningham
Member since 12th October 2005
Occupation: marketing communications consultant Claire Cunningham, president of Clairvoyant Communications, Inc., helps companies jumpstart their sales with increased visibility. She shares her expertise on her web site http://www.clairvoyantcommunications.com Sign up there for her monthly e-newsletter, Communiqué. Contact Claire at 1-763-546-0479, 1-612-709-6845 or claire@claircomm.com
Displaying 1 to 10 (of 10 articles)
27th May 2008
Market smart, that is.
The communications lesson for the day is "know your audience." If you want your message to be meaningful, you need to understand what's important to prospective buyer.
Think you already know what’s important? If you've been...
Views: 0
11th May 2008
Visibility. Awareness. Being known. That’s where selling starts. Most business people know this at least intuitively. But they may stumble, fumble and not make any headway due to these five common marketing communications mistakes.
1. KEEPING IT...
Views: 0
02nd April 2008
You’ve probably heard the saying, “It’s only new once!” If your business brings out new products or services (most do), please take it to heart.
An introduction is the time to pull out all the stops. Go for a big splash. Grab attention while...
Views: 0
11th March 2008
You’ve heard of dressing for success. Well, looks count when it comes to communications materials as well. In fact, looks matter a lot.
Whether you’re doing print or electronic communication, avoid looking bush league by watching these details:
...
Views: 0
21st February 2008
The “r” word (recession) is being whispered. That means more belt-tightening and penny-pinching. But does it mean marketing communications should stop? NO!!! It’s been shown time and again that companies that stay visible during an economic down...
Views: 0
04th February 2008
Trade shows can cost a lot – in time, energy and money. But there are ways to make sure your investments pay off. Start with these basics:
1) Are trade shows right for you?
A trade show is the closest thing to a retail environment most B2B mar...
Views: 0
18th January 2008
Even if you’re selling something with broad appeal – like toilet paper, corn flakes, or cell phone service -- you’ve probably thought about vertical or niche marketing. How do you go about it, though?
Here’s how to be successful:
1) WHICH N...
Views: 0
25th March 2006
I've owned my own business for four years now, and roller coaster ride is still the best way to describe the experience. Lots of big ups followed by big downs. Always a thrill, though.
I've gotten tons of advice along the way and learned some things ...
Views: 116
09th December 2005
What message from Mom (or Dad) sticks with you? Is it "Always wear clean underwear"? How about "If you can't say something nice, don't say anything at all"? Or is it something else entirely? Mine is "Clean your plate." (This could explain the excess ...
Views: 220
12th October 2005
Once upon a time a company introduced a new product. They didn't want their competition to know, so they didn't advertise or even send out a news release. Sales of the new product were disappointing. The manufacturer was unhappy. What went wrong? Any...
Views: 219
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