Author Details

Bruce Hershey

Member Since: 27th October 2010
No of Articles: 5
About Me:


05th February 2011

Advertising in Canada: TV Versus Social Media

When it comes to video advertising, is the traditional medium of television dead? This is a hard question to answer, especially because millions of dollars each year are still spent on TV advertising. But has the World Wide Web, through web 2.0, surpassed...

05th February 2011

Video Marketing Distrubution: Making Yourself Known

According to Canadian social media statistics, word of mouth in present time spreads news faster than mass media. And mass media did not slack; word of mouth is just in hyper speed because of social networking and video sharing sites. In the Age of Inform...

05th February 2011

Video Production in Canada: Video Marketing that Works

Now, for the first time in history, Canadians surf the web more than they watch TV. And word of mouth, through social networks, spreads information faster than mass media. It is, in fact, the best time to advertise your products and services through video...

05th February 2011

The Art and Science of Video Production

Video production is an art and science. Creativity and passion for art are necessary to produce good videos. Producers follow standard steps in video production. There are three steps in video production: pre-production, production, and post-production. I...

05th February 2011

Infomercial Production: A Blend of Advertising and Entertainment

The television is a powerful medium of mass communication. A television show can reach out to billions of people around the world. This is the reason why Hollywood entertainment has become a phenomenon. A sci-fi or fantasy film can be viewed in other coun...