Author Information
Joy Gendusa
Member since 30th August 2005
Occupation: webmaster Joy Gendusa founded PostcardMania in 1998, her only assets a computer and a phone. By 2004 the company did $9 million in sales and employed over 60 people. She attributes her explosive growth to her ability to choose incredible staff and her innate marketing savvy. Visit http://www.postcardmania.com Contact him at http://www.postcardmania.com
Displaying 1 to 15 (of 16 articles)
03rd October 2005
So you're starting a small business. You figured out what you
wanted to sell or do and went out and got it all set up, had
your DBA framed and on the wall and now all you need is for
someone to buy your product or use your service. Right?
How are ...
Views: 297
13th September 2005
If there is one thing I can't say enough it is that the most important part of your mailing campaign is your mailing list. It is vital that you put the right amount of energy into learning about lists – who to mail to – so that your mailing efforts aren...
Views: 250
12th September 2005
Keeping in touch can dramatically increase business, when done properly.
It's a fact that your customers are your best leads. This means that the most likely people to purchase your products and/or services are the ones who have paid for them before...
Views: 262
09th September 2005
Say it with a post card. A well designed, colorful, high impact postcard in the mail box of your prospect is your best ticket to a new customer. For your existing customer, a marketing campaign which includes frequent post cards is the perfect start to ne...
Views: 467
09th September 2005
There is a simple but almost mystical law which governs promotion and marketing and their relationship to the amount of business generated: business will come in to the degree that you get your message out, promote, let people know you are there, advertis...
Views: 327
09th September 2005
How often do you sit around and wonder how to make more money and get more people to buy more from your company? It's one of the most basic problems every company faces.
The answer is astonishingly simple. Too simple maybe. But I've seen it work over ...
Views: 286
09th September 2005
The United States Post Office in the past had some trouble with its finances and their solution was to raise the postal rates. Whether or not you agree with this approach to trying to stay in business, like the weather and government in general, it's some...
Views: 324
09th September 2005
One person tells another, who tells another, who tells another and so on. You get the idea. Let's see how to make that an actuality.
You have a great company and you provide the highest level of customer service. But as the old cliché says: "A happy ...
Views: 213
08th September 2005
Most companies ask themselves this question: "How much will this advertising cost us?" when they should actually be asking themselves this: "How much will it cost not to do this advertising?"
If your company spends $1000 per week on marketing then yo...
Views: 285
31st August 2005
Direct marketing can make you very successful, but you've got to understand the basics. Here are some more gems of the industry that can take you from being a diamond in the rough to the luminous bling-bling.
When advertising your product or service, h...
Views: 356
31st August 2005
The right direct mailing list targets people who want your product or service.
The direct mail mailing list is a key factor in a successful direct mail marketing campaign and a major point to consider in small business marketing strategies where market...
Views: 549
31st August 2005
You can use great design and copy to get a better response.
When you send a mailing to your customers or prospective customers you are counting on making considerably more money in new business than you spend on the mailing, right? It is obvious that i...
Views: 225
31st August 2005
Have you started thinking about your Valentines Day Promotion yet?
It may sound like a strange question on the day before Thanksgiving but it really isn't. When scheduling your promotions it is like a game of chess. You should always be thinking at lea...
Views: 302
31st August 2005
Many people think that the quality of any graphic design is determined by how aesthetically pleasing it is: Although making the card look good is important, this couldn't be further from the truth. The only true measure of any design, at least commerciall...
Views: 527
31st August 2005
Make a vow to keep up your marketing schedule in good times and not so good times.
I have said it time and time again that marketing, no matter what type you choose, is a building process. Here is the whole thing summed up in one situation:
Assume f...
Views: 255
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