Everyone is too scared to use the Internet to buy things. Remember when they said that? Not that long ago either. Look at us now. People can and do buy anything and everything from the web. The fear, really a fear of change has gone. ...

Yes, that is right your brochure can be working against you When you go to trade shows you probably pick up brochures. What do you do with them? In the majority of cases I bet you either leave them to fester in the lovingly d...

Imagine you've just returned from an all expenses paid 3 day seminar all about marketing/Windows Vista/ Sales or something else you're into to. By using the methods and techniques you've learnt you'll improve your career or business. But there's ...

Is formal training important? After all we can all learn from other employees or from outside consultants we bring in can't we? Well, in my previous life as a consultant IT project director I noticed people would often be too busy doing their own job ...

Do you know where your company is going? Do you have a vision of where you want to be? Often in an attempt to get company staff to have a shared view of where they're all going a vision and mission statement are prepared. Unless you're a large compa...

Philadelphia retailer and US Postmaster General, John Wanamaker, once said, "Half the money I spend on advertising is wasted; the trouble is I don't know which half." If you're spending $10,000 a month on advertising $5,000 is going straight down the t...