Author Information
Rikki Arundel
Member since 26th August 2005
Occupation: Professional Speaker Founder and First President of the Professional Speakers Association, Rikki Arundel is an International Keynote Speaker, Trainer and Writer and an expert in sales and marketing communications with an impressive track record particularly in seminar selling.Get your free eBook How to Get Customers Queuing up to Buy at http://www.SpeakingandMarketingTips.com
Displaying 1 to 14 (of 14 articles)
15th November 2006
Do you receive Junk Mail? About 60% of all the mail I receive is junk. Now how long does it take you to pick up an item of mail, open it, decide that it's of no interest and bin it? The usual response I get to that question at seminars is ?We don't even...
Views: 34
15th November 2006
I have spent a lot of my life in the business of selling. I have sold life insurance, computer software, pots and pans, beauty treatments, nutritional products, clothes and training services to name bit a few. In those 30 years of sales experience one imm...
Views: 31
15th November 2006
How often have you not mentioned what you do in your business when you meet someone for the first time for fear of being seen as trying to sell?
A lot!! - I know that because people so often tell me that is so at seminars.
Well what if I could sh...
Views: 24
03rd August 2006
Do receive Junk Mail?
About 60% of all the mail I receive is junk. Now how long does it take you to pick up an item of mail, open it, decide that it's of no interest and bin it?The usual response I get to that question at seminars is "We don't even ope...
Views: 42
26th September 2005
A lot of trainers have aspirations to become professional speakers and are often misled into thinking that because both activities involve speaking to a group of people they are all basically the same activity. The truth is that there are probably more d...
Views: 284
24th September 2005
Are the differences between men and women the result of socialisation, or are we born different? If we are entirely socialised different then women can learn how to be like men and compete with them, but if as I believe the underlying difference is someth...
Views: 660
24th September 2005
Over the past decade it has become easier and easier to be an outstanding speaker because as a result of PowerPoint the standards of speaking in business have declined to the point where the average presentation is mediocre at best but often boring drivel...
Views: 382
24th September 2005
I learned my craft as a speaker a long time ago, and I have kept on learning and practicing it every day for the past 30 years. That's the thing about any talent, you have to practice if you want excel. I was also lucky; I learned my craft in the days "BP...
Views: 399
19th September 2005
Writing articles and submitting them to article directories is a great way to generate publicity and expert reputation but can be a time consuming and frustrating process unless you approach it systematically. Having written hundreds features for printed...
Views: 356
19th September 2005
Why we fear speaking
The Book of Lists years ago had speaking to a group of people as the number one fear in life – well ahead of death. Subsequent studies have tended to confirm that if not the top fear, it is always very close to the t...
Views: 375
30th August 2005
I don't know why it is, but no matter how carefully I brief a hotel on the room set-up I want for my seminars, workshops and training meetings, more often than not when I arrive, they have provided a standard hotel room set up. What I find even more alar...
Views: 364
26th August 2005
We live in a world of noise – not just auditory noise but total sensory overload. Everywhere we go marketing messages are shouting at us day and night. Hundreds of TV and radio stations, thousands of newspapers, magazines and books, millions of ezines, ...
Views: 303
26th August 2005
I am a great believer in the keeping to the basics – the totally obvious things that we all learn in "Small Business Marketing 101", and then promptly forget. I often have people come up to me after a speech and say, "This is all blindingly obvious, just...
Views: 323
26th August 2005
Selling and marketing today often feels a bit like talking to a brick wall and that's an interesting metaphor to help grasp the importance of niche marketing especially when it comes to small business marketing. Imagine for a moment that you are attacking...
Views: 693
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