Author Details


George McKenzie


Member Since: 22nd August 2005
URL: http://www.publicity-pro.com
Occupation: Author and Professional Speaker
No of Articles: 8
About Me: Award winning TV anchor George McKenzie offers a free 7-part email "Publicity Crash Course," which shows you how to turn the mass media into your personal publicity machine. Register now at http://www.publicity-pro.com and start getting powerful, profitable, and priceless free publicity on TV, radio, and in newspapers and magazines George is a former TV news anchor and radio talk show host. During his 33 year broadcasting career, his work appeared on ABC, NBC, CBS, ESPN and CNN.

Authors


08th October 2005

Internet Radio: Going Beyond Blogs as Another Mass Medium Gets Micro

The buzz is all about blogs this year, with thousands being created every day. Websurfers have realized that anyone with a bit of information, an opinion or an idea can attract an audience--sometimes a very large audience. But now blogs may not be t...

08th October 2005

Cervical Cancer Vaccine Reported To Be 100 Percent Effective, But Eradication Is Still A Long Way Of

The first large study of the experimental cervical cancer vaccine found it was 100 percent effective, at least in the short term, at blocking the most common forms of cervical cancer. The cervical cancer vaccine, known as Gardasil, is a genetically...

03rd October 2005

How to Become an Auction Genius: A Radio Interview with "The Queen of eBay"

I saw another one on a local TV newscast a few days ago... you know...one of those stories about a stay-at-home mom who had turned eBay into a stay-at-home job. I like stories like that, and I especially admire people who have found a way to make mo...

19th September 2005

The Internet's New Secret Weapon for Getting Free Publicity

You probably don't even know about them. Few people do. Even fewer people realize how many different ways you can use them to get free publicity, increase your search engine rankings, and make yourself a media celebrity in your field. I'm talking ...

06th September 2005

Media Publicity, Charity Events and Community Fundraiser Promotion

You've heard the saying a gazillion times: "Charity begins at home." But in this age of mass media, charity that begins at home can also proceed straight to your bottom line--by generating publicity for your web site or your business. And best ...

31st August 2005

Promoting Your Website Through a Press Release

Have you ever gotten one of those letters from your local property tax appraiser, informing you that your tax bill is going up about 20 percent? I got one of those recently, so I took it to my friend Joe Gross in San Antonio. He appeals property tax...

26th August 2005

Why Pay for Online Press Release Distribution?

Why Pay for Online Press Release Distribution? by George McKenzie We've all heard that "free advice is worth what you pay for it..." Shakespeare put it a little more eloquently in King Lear, when the aging monarch admonished his daughter Cor...

22nd August 2005

Five Tests Every Press Release Must Pass

You've heard "them" say it, haven't you? By "them" I mean the experts. The teachers. Even some people from advertising & PR agencies. They'll tell you there's only one way to do a press release "right." Single page, double spaced, 12 point ty...