Author Information
Lee Traupel
Member since 02nd December 2004
Lee Traupel has 20 plus years of business development and marketing experience - he is a principal with Intelective Communications, Inc. http://www.intelective.com, a marketing services company. Lee@intelective.com Reprinted with permission from Intelective Communications - this article may be reprinted freely, providing this attribution box remains intact. (c) 2001-2002 by Intelective Communications, Inc.
Displaying 1 to 15 (of 35 articles)
29th December 2004
Generating Ecommerce Revenue
One bright spot on the economic horizons around the world seems to be continued consumer spending and ecommerce is clearly a part of this, with sales estimated to be in excess of $12.3 Billion in the next three months acc...
Views: 570
27th December 2004
LookSmart is not Small Business Friendly
There is a firestorm of negative press regarding LookSmart's recent marketing stumbles via numerous discussion groups, including two of the oldest and most influential, I-Search and I-Advertising Digests. Most o...
Views: 408
22nd December 2004
Growing Your Company In Today's Chaotic Market!
I think we've all heard enough bad news to last us few months to last us several lifetimes! Our mantra for clients is "get over it" - cut your losses when where you can and focus on the basic building b...
Views: 395
22nd December 2004
Don't Become Another .com Road Kill
Remember those Super Bowl and World Cup commercials where you saw talking hand puppets, scantily dressed women, cowboys herding cats and crude lettering on cardboard? Can you actually name one .com company that pai...
Views: 547
22nd December 2004
All Along the Digital Watchtower
Its no secret interactive (web-based) marketing has arrived. The IDC research group just released a study in late June of this year indicating 99.9% of a survey of executives and entrepreneurs said they currently cond...
Views: 410
22nd December 2004
Absolute Top Five Search Engine Marketing Myths Uncovered!
It's no secret that Search Engine marketing can drive significant amounts of very qualified traffic to a web site – as 85% of Internet users utilize search engines to find/research for goods ...
Views: 488
22nd December 2004
Redefining Distance to Market your Company
The recent terrorist attacks here in the US have caused many companies and individuals to rethink how they want to market to and work with others. As a result, web-enabled presentations and or collaborations...
Views: 407
22nd December 2004
Marketing to Today's "Distracted" Consumer
The average person today is exposed to a never-ending deluge of 1,700 marketing messages during a single 24-hour period. Look around you, we marketers have pasted, integrated injected and/or overlaid adverti...
Views: 712
22nd December 2004
Online Advertising sinks into the Abyss!
Back in the ancient days of 1994 when Mark Andreesen and his band of hardy programmers were inventing a ground-breaking product/application/way of life called a browser, a dedicated group of entrepreneurs star...
Views: 360
22nd December 2004
LookSmart Not Small Business Friendly
There is a firestorm of negative press regarding LookSmart's recent marketing stumbles via numerous discussion groups, including two of the oldest and most influential, I-Search and I-Advertising Digests. Most of...
Views: 352
22nd December 2004
Forget Conventional Marketing Embrace the Web!
Tactical marketing processes are once again undergoing fundamental shifts from traditional to web-based processes. Many traditional marketing firms/agencies are still touting the tried and true to their ...
Views: 379
22nd December 2004
Fundamental Strategic Marketing Mistakes to Avoid
This is a pretty tough global economy and it is critical for a company to leverage every bit of their marketing resources. So, if this is the case, why are so many companies shooting themselves in the...
Views: 305
22nd December 2004
Emerging Methods for Effective Search Engine Ranking
Search Engine traffic has always been and continues to be one of the best ways to drive qualified traffic to a web site - it presents information about goods and services when the interest level is...
Views: 396
20th December 2004
Ten Basic Steps for Building a Web Site that Works
Assemble a Web site development plan that is integrated with your overall marketing processes. The content should be consistent with offline materials; the graphics/images don't have to be identical w...
Views: 424
14th December 2004
Emerging Sources for low cost Web Site Traffic
Qualified traffic is the lifeblood of any web site today, especially for ecommerce sites that are selling goods or services online. But, many media buyers and or owners of web sites are paying too much fo...
Views: 366
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