by Christine Churchill So you've decided to give pay-per-click search engine advertising a try? That's a good move, because PPC advertising is one of the most affordable marketing options available to small businesses. But like all advertising, yo...

by Christine Churchill Conducting a good keyword analysis is the first step in an effective search engine marketing campaign. If you don't chose good keywords, all efforts to boost your ranking will be wasted. And the very first step within your k...

A fundamental to ensuring your web site appears in the search engine listings is making sure that search engine spiders can successfully crawl your web site. After all, if the spider can't reach your pages, then the search engine can't include them in the...

by Christine Churchill At KeyRelevance we've always taken a strong stance against search engine spammers - people who try to achieve a high search engine ranking through tricks that game Google's algorithms. Fly-by-night optimization like this could g...

By Christine Churchill © 2004 The importance of web site readability was brought home to me through personal experience with my aged mother. As a hard core Internet junkie, I felt compelled to share the wonders of the Web with her. Unfortunately, he...