Author Information
philip casini
Member since 12th September 2008
Occupation: managing partner, advance tech marketing
Phil Casini is currently Managing Partner for Advance Tech Marketing (ATM). ATM offers individual skills training for marketing professionals. Http://www.advancetechmarketing.com. ATM is also available for consulting services .Phil is a 26 year veteran of the high tech industry, including 13 years as Vice President of Marketing for Cirrus Logic, Cradle Technologies, and Sonics, Inc. Phil has also held positions at Dallas Semiconductor and Intel.
24th September 2008
Managing products that are growing in features and complexity are a real marketing challenge today. Product development costs are escalating, competitive barriers disintegrating, and quality control is a moving target. Sound familiar? Read on.
What hap...
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19th September 2008
What is the difference between marketing and selling your products or services on the internet and using the internet just to market but not sell your products or services? A sales and distribution channel that must be maintained when not selling over the...
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17th September 2008
Marketing departments are often asked to make judgment calls around product or service features. But many products and services have become so complex that making the call is not so easy. Consider what it takes today to get complete answers to these quest...
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17th September 2008
Businesses small or large need to continue to increase their return on marketing investments. However, in economic downturns such as the one we are currently experiencing, staying on track is a big challenge. Expenses have to be moderated, which means cla...
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