When you’re trying to start a business and create your own identity that is compelling and unique from your competition, you might be tempted to copy: Copy another company’s brochures, logo, font choices, and the way you run things. After all, if itâ€...

As rocketing gas prices and food costs increase, consumer spending is down. If people aren’t spending as much on your products or services as they used to, you can’t rely on sales or discounts to bring them in – the hit to your bottom line might not...

The smaller a company is the more likely it becomes that a single person is going to be handling all of the marketing design work. I’ve seen many different companies where one person took care of all of it, including the writing and the graphic design a...

Depending on your message your marketing is naturally going to have to change. Shorter messages require different types of advertisements than longer ones. Certain types of messages require different methods of advertising, and can be vastly different dep...

For most small businesses, a brochure is a necessity. Brochures have been around for a very long time, but they are still very effective marketing tools. You should always have a variety of brochures on hand to promote your business. Why should you hav...

A lot of people really want to know how a company is doing. I’m not talking about just sales or just their placement within the market, but who the people are working at the company. They want to know what the new things are that the company is planning...

A poster is a large, often colorful image that you put up on the wall at a variety of different specific locations. They often combine eye-catching images with simple message in order to achieve maximum results. The reason is because people aren’t go...

While business card printing may be an affordable advertising option, you should not take the design of your business card lightly. Your business card makes a statement about you as an individual and your business as a whole. Without proper planning and d...

Whether you are designing an expensive television commercial or full color business cards, one of the best ways to find a winning marketing plan is with a team brainstorming exercise. When handled correctly, brainstorming as a group is one of the best way...

Every kind of business is going to have technical terms. I am sure you know people who are in one industry or another and periodically pull out those terms you have never heard before. The less you have to deal with the inner workings of the industry the ...

“Look here!� “Try now!� “Free!� Would a long sentence like this really grab your attention at first glance if I were trying to sell you something? Probably not, if you are like most people, you skim advertisements; you do not read them word...