The key to any successful business is successful marketing. Here are nine ways you can successfully promote your business, gain more visibility, and increase your Web site traffic - without spending a lot of money. 1. Newsletters. These are a gre...

Marketers have been debating this ever since there was a choice. Should we use plain (and we do mean plain - no graphics, no choice of typefaces) text or HTML with colors, images, and all the fonts we could ever want? It's tempting to go straight for...

We all tend to want more... more money, more customers, more everything. The truth is that targeting your marketing more narrowly can actually make you more successful. I recently read a post on MarketingProfs.com (an online marketing discussio...

Direct marketing guru Ed Mayer famously said that the mailing list you use accounts for 40% of the responses from your mailings. With that much of your revenue riding on the result, it's important to make sure that you use a high-quality list. The trou...

If you're new to direct mail, it may seem like a bewildering array of strange jargon and mathematical formulas. However, it's relatively cheap (compared to a full-blown branding and general advertising campaign). And, it can all be tracked and measured, s...

If you're worried about your marketing message getting lost in a deluge of e-mail or stuck in a spam filter, try a postcard instead. It won't get filtered out, and your message gets directly to your prospect. In fact, a marketer at a Web domain registrati...