Author Information
karen
Member since 12th May 2008
Displaying 1 to 15 (of 39 articles)
10th November 2008
First, I would suggest that if you’ve never considered using custom greeting cards with your business, that you take a look at them. This article is going to be specifical...
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05th November 2008
The problem with tradeshows, and really with going out of town anywhere, is that you’re naturally divided from your primary resources. When things potentially go wrong you don’t have easy access to the best way to solve things.
Th...
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04th November 2008
The marketing landscape is never quite the same from day to day.
There are so many different factors to take into consideration when deciding what type of marketing to do along with the best ways to implement them.
This d...
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03rd November 2008
There are all sorts of different ways to make your business cards unique.
Printing technology has easily reached the point of giving people easy access to wonderful cust...
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31st October 2008
I can’t think of any other type of marketing that combines images and words to the same extent that catalog printing does.
Now, I’m sure that immediately some people are goin...
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30th October 2008
The most prominent use for a postcard is pretty well known to just about everyone. You don’t even have to be in the world of marketing to know how most companies put their po...
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30th October 2008
So many people prefer actions to planning. They want to get to the point, to get their hands into the thick of it and they don’t want to sit around researching everything and planning out what they need to do first.
If you want to ...
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27th October 2008
There are some very effective types of marketing out there that are far more subdued and indirect when compared to the more well-known methods. Letterhead printing is just one of...
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27th October 2008
I would hope that everyone knows how important a first impression is. In the world of business I’d say this is a very well understand aspect of what goes into meeting someone for the first time.
When going into an interview you make sure ...
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23rd October 2008
No one wants to spend more money than they have to, so why do so many companies fail to look into what goes into printing? This is can be a very large part of the costs of your marketing, and so shouldn’t you know how to get the most out of your money...
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22nd October 2008
There are two primary things to consider when it comes to expanding your brand name. The first is helping people to know exactly what your brand stands for, and the second is making sure people remember your brand name.
Now, both of ...
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21st October 2008
When was the last time you took a moment to step back and ask yourself who your customers really are?
If you have any desire to create advertising that appeals to them you need to be able to answer this question. What I’m talking about here...
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24th September 2008
Your product labels are what identify and distinguish your product from the rest of the pack. When label printing time comes, do not forget some of the basic principles that...
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02nd September 2008
When you open up a new business the first thing you’ll be doing is defining who you are to the public. This is the biggest step towards developing your customer base and establishing an effective brand name.
What exactly goes into...
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01st September 2008
The best way to stand out in marketing is to be different. Unique. You have to show consumers what makes you special among all your competitors.
The best way to do that with your marketing materials is to find your unique selling point (USP). Whateve...
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