Author RSSMEDIA INTERVIEW BEWARE
Yes, it's true, you have to be really careful with any media interview, particularly if you're dealing with Western media. A lot of them have a "gotcha" mentality which means they're after something sensational, quirky or different to make their name at t...
CHANGING FACE OF VIDEO PRODUCTION
As someone who's been involved with video production for a long time, it's interesting to see the changing face of this industry.
No longer do we see many big, bulky cameras and a lot of cameramen I know are relieved about that as they head off to thei...
Good Advice When Buying A Mobility Scooter
The mobility aids industry is all about caring for people and providing ways to make their lives easier. Unfortunately there is a small minority of conmen who will rip off these vulnerable customers. Here is a checklist to follow to make sure you don't fa...
The Garmin eTrex which model
Anyone who loves the outdoors or is into the newish sport of geocaching is going to just love Garmin's eTrex models which are tiny but built for adventure.Five buttons are within easy reach of your fingertips and if, heaven forbid, you drop it into water ...
High fuel costs - the side effects
Well, the oil crisis has now come to this - more and more people in the UK are running out of petrol. Britannia Rescue says rising fuel prices have led to 340,000 drivers running out of fuel in the three months to July 2008, a jump of 10% over the previou...
MEDIA TRAINING SAYS "OFF THE RECORD" A NO-NO WITH NEWS MEDIA
I tell all my media training courses that going off-the-record with journalists is possibly the dumbest thing you can do with the news media. Journalists are trained to repeat and report what they're told so why anyone in their right mind would given them...
The word 'sorry' is not used enough in media encounters
The mass media might not agree with this but they are merely the conduit through to the general public. And that public has a real love affair with the word 'sorry', so why not use it when you have to in any media encounter
In my country, Australia, we...
How to face the news media more confidently
People often make mistakes when they're faced with a media interview. I've been on both sides of the fence, as a journalist and a media trainer, and here are my top ten mistakes.
1. Not believing that it's your interview as well. Thinking that it's pur...
The media love simple, powerful language
How is that phrase, "going forward"? Isn't it a beauty? You can't go backwards so why use the phrase in the first place. As a media trainer, I know why people use stuff like that - to feel more important. But, guess what? Both the media and the public abs...
Win over the journalist by helping him or her
You may know that it's better to be strong in any media encounter rather than weak. But, did you know that it also can pay off to be helpful at the same time. And this applies before, during and after the actual interview with the journalist.
The actua...
How to prepare for a media interview
Most people get terrified if the media want to interview them for a news, current affairs or magazine program. These can be on television or radio, or be in print or on the internet. However, it's the television or radio interview that get's the blood cur...
Don't be frightened of a hard media interview
Have you ever heard the phrase: "Has anyone here got any questions to go with my answers?" Well the former US Secretary of State, Henry Kissinger, used to say that to throngs of journalists in the 1970s when he strode into media conferences. It's that min...